Apple increases orders for iPhone 11, iPhone 11 Pro

Apple has reportedly increased the production of the iPhone 11 range by 8 million units year-over-year after heightened demand, according to sources familiar with the situation.

The higher demand may be attributed to the lower-than-average cost of the iPhone 11 line, which has brought in budget-conscious buyers. Apple's CEO Tim Cook has previously acknowledged that price is a factor, especially in countries like Japan and China.

The new iPhone 11 starting price is $699, compared to the 2018 iPhone XR's starting price of $749. A rise in demand because of the lower starting price could counter the 2018 drop in iPhone sales, forcing the increase in orders.

"This autumn is so far much busier than we expected," a source told Nikkei Asian Review. "After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year."

A source has indicated the increase in orders will be weighted more toward the cheapest iPhone 11 and iPhone 11 Pro models. Apple has also slightly reduced orders year-over-year versus the iPhone XS Max for the more expensive iPhone 11 Pro Max, which starts at $1,099.

Suppliers, however, would prefer if the company were to err on the conservative side, worrying that the higher level of orders might be unsustainable.

"Demand is good for now. But we have to be careful not to be too optimistic," an executive-level source said, "I hope that this year's peak season lasts longer than last year."

Yasuo Nakane, head of research at Mizuho Securities, revised his 2019 iPhone production estimates to 194 million, up from the 178 million he'd earlier assumed. Analysts at Cowen and JP Morgan have also revised their estimates.

The Nikkei Asian Review has a good track record on supply chain moves, such as this increase in order volume. It is not as accurate on product specifics, however.

17 Comments

myopiarocks 92 comments · 16 Years

About 5 years ago

A lot of people have a 5s or 6 and can't upgrade to iOS13 - there are still a ton of these people walking around. The tech-savvy of them who can't afford a phone every two years will wait for next year's 5G phone. The less-tech-savvy (grandparents, etc) will be in the market as their 5y/o phones break, batteries wear out, etc. My guess is that Apple will make a an especially-big Christmas-season push for these less-tech-savvy folks: we'll see it in marketing toward older people, grandparents sending video-messages to kids, etc. Apple will bank these sales this year, knowing that next year's 5G iPhone sales for early adopters and tech-savvy folks will be huge.

And, in any event, even after the Sept2020 launch next year the iPhone 11 isn't going anywhere.

jcs2305 1341 comments · 11 Years

About 5 years ago

myopiarocks said:

A lot of people have a 5s or 6 and can't upgrade to iOS13 - there are still a ton of these people walking around. The tech-savvy of them who can't afford a phone every two years will wait for next year's 5G phone. The less-tech-savvy (grandparents, etc) will be in the market as their 5y/o phones break, batteries wear out, etc. My guess is that Apple will make a an especially-big Christmas-season push for these less-tech-savvy folks: we'll see it in marketing toward older people, grandparents sending video-messages to kids, etc. Apple will bank these sales this year, knowing that next year's 5G iPhone sales for early adopters and tech-savvy folks will be huge.

And, in any event, even after the Sept2020 launch next year the iPhone 11 isn't going anywhere.

So if you don't wait for 5G and are "old" you aren't tech savvy? Hahaha You folks with this 5G shit really kill me.

ArloTimetraveler 110 comments · 5 Years

About 5 years ago

myopiarocks said:

A lot of people have a 5s or 6 and can't upgrade to iOS13 - there are still a ton of these people walking around. The tech-savvy of them who can't afford a phone every two years will wait for next year's 5G phone. The less-tech-savvy (grandparents, etc) will be in the market as their 5y/o phones break, batteries wear out, etc. My guess is that Apple will make a an especially-big Christmas-season push for these less-tech-savvy folks: we'll see it in marketing toward older people, grandparents sending video-messages to kids, etc. Apple will bank these sales this year, knowing that next year's 5G iPhone sales for early adopters and tech-savvy folks will be huge.

And, in any event, even after the Sept2020 launch next year the iPhone 11 isn't going anywhere.

Can I call this guy and idiot or is it against the rules? Could someone please let me know.

Being tech savvy is a mindset, it is not an age delimiter. I'm in my early 30's and I had tons of friends who are clueless about technology and literally just believe everything they hear or told. Which makes them even more clueless and embarrassing when they open their mouth.

ricmac 65 comments · 14 Years

About 5 years ago

myopiarocks said:

A lot of people have a 5s or 6 and can't upgrade to iOS13 - there are still a ton of these people walking around. The tech-savvy of them who can't afford a phone every two years will wait for next year's 5G phone. The less-tech-savvy (grandparents, etc) will be in the market as their 5y/o phones break, batteries wear out, etc. My guess is that Apple will make a an especially-big Christmas-season push for these less-tech-savvy folks: we'll see it in marketing toward older people, grandparents sending video-messages to kids, etc. Apple will bank these sales this year, knowing that next year's 5G iPhone sales for early adopters and tech-savvy folks will be huge.

And, in any event, even after the Sept2020 launch next year the iPhone 11 isn't going anywhere.

THIS "less tech savvy grandparent" bought one of the first Mac's produced. I proudly have one of the original signed Mac's sitting on a bookshelf in my office. I've owned almost all Apple products offered to the public since 1984, including the Newton. I'm an original Apple fanboy! I'm so "less tech savvy" that I know 5G won't be viable for another three or four years. I live in one of the five largest U.S. cities and 5G won't be worth much here until at least 2021. I'll match my tech experience against yours any day of the year idiot!

anantksundaram 20390 comments · 18 Years

About 5 years ago

I think there has been some "pre-ponement" of buying in anticipation of the Oct 15 tariffs (which again may go up further in December). For example, two people in my family, who might have normally waited for Christmas, decided to get theirs early.

And, both of them sprung for the 11