Apple among partners on 'Find Something New' workforce campaign

Titled "Find Something New," the campaign urges people who are unemployed or unhappy in their careers to gain new skills and to enhance their existing knowledge to make them better suited for a new role. To do this, the campaign directs people to visit a dedicated website, which provides resources for finding education and training, both online and in person.

The ads will focus on real stories of people who looked into new ways of learning and found fulfilling careers afterward, with filming conducted to accommodate social distancing. The hope is that it will inspire the nearly 18 million Americans out of work during the COVID-19 pandemic to examine alternative options for employment and education.

Commercials will air across the United States in donated spots on TV, as well as image-based ads on billboards, in print, and online. Acxiom, Cox, The CW, Facebook, Fox, NBCUniversal, and Snap are all providing support for spreading the campaign.

The campaign launched by the non-profit Ad Council was created in collaboration with Apple, IBM, and the White House. Support is being offered by more than 200 public, private, and non-profit members of Business Roundtable, as well as the White House's American Workforce Policy Advisory Board, which counts Apple CEO Tim Cook as one of its members.

"Now more than ever, we need to ensure that everyone has the tools they need to succeed and seize new opportunities," said Cook. "To invest in our future, we have to invest in people, in education and the many paths to a well-paying job or starting a new business. This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families."