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Apple explains why Microsoft xCloud won't be coming to the iPhone

Apple has now specified why Microsoft's xCloud won't be coming to iOS, by pointing out that streaming game services are explicitly prohibited according to App Store policies.

On August 5, Microsoft ended the iOS xCloud test flight program, announcing that the service would not be coming to the iPhone and iPad. Instead, the service will launch as an Android exclusive.

However, this is hardly surprising news. AppleInsider reported on the limitation of such services in March of this year.

Still, Apple felt compelled to point out why services like xCloud and Google Stadia won't be making it to the App Store.

"The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers," an Apple spokesperson told Business Insider. "Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers."

App Store guidelines state that an app can't rely on streaming from the cloud. This means cloud-based gaming services from Google Stadia, xCloud, and Nvidia GeForce cannot be hosted on the iOS App Store.

Apple holds itself to the same standard as other developers, as Apple Arcade titles are not streamed — users must download the games from within the Arcade tab in the App Store. Competing gaming services are welcome on Apple's platform, provided they fit within the rules.

"Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers including submitting games individually for review and appearing in charts and search."

One such competitor on the App Store is GameClub, which works on the same model that Apple Arcade does. For a paltry $5 a month, users get access to over 100 ad-free premium games, including several App Store classics like Super Crate Box.



47 Comments

Beats 3073 comments · 4 Years

Microsoft thought they would get special treatment. They'll come along eventually. Android users hate paying for things and most knockoff devices have terrible quality screens and crap performance(Yes AI smart asses, I KNOW this is cloud computing, not the point).

Admittedly I missed this line before posting the above:
"App Store guidelines state that an app can't rely on streaming from the cloud."

What about video like Hulu?

Anyways, where there's a will there's a way. How did MS do the test flight? Thought the app had to be operating with the public.

Rayz2016 6957 comments · 8 Years

Beats said:
Microsoft thought they would get special treatment. They'll come along eventually. Android users hate paying for things and most knockoff devices have terrible quality screens and crap performance(Yes AI smart asses, I KNOW this is cloud computing, not the point).

Admittedly I missed this line before posting the above:
"App Store guidelines state that an app can't rely on streaming from the cloud."

What about video like Hulu?

The Hulu app isn’t streamed. The Hulu content is. 


I’m with Apple here, but I’m not sure how this would work. We can’t have the game devs being charged once by Apple and then charged again by Microsoft. They’ll have to split the one charge between them. 

razorpit 1793 comments · 17 Years

Does Sony get a pass because the games are being played on a device that is owned by the user? The PS Remote Play is not perfect, but definitely serviceable.

Beats 3073 comments · 4 Years

Rayz2016 said:
Beats said:
Microsoft thought they would get special treatment. They'll come along eventually. Android users hate paying for things and most knockoff devices have terrible quality screens and crap performance(Yes AI smart asses, I KNOW this is cloud computing, not the point).

Admittedly I missed this line before posting the above:
"App Store guidelines state that an app can't rely on streaming from the cloud."

What about video like Hulu?
The Hulu app isn’t streamed. The Hulu content is. 
I’m with Apple here, but I’m not sure how this would work. We can’t have the game devs being charged once by Apple and then charged again by Microsoft. They’ll have to split the one charge between them. 

Oh Microsoft wanted the entire App to be streamed? WTF. Yeah, that's sketchy as heck.

I still wonder how they had test flght working. They may have had a full app running on iPhones/iPads, then decided to pull it and think they'd get special treatment. If this is the case then Microsoft are just playing chicken with Apple to see who will move first. (Spoiler: Microsoft will).

Rayz2016 6957 comments · 8 Years

razorpit said:
Does Sony get a pass because the games are being played on a device that is owned by the user? The PS Remote Play is not perfect, but definitely serviceable.

According to original writer, yes. Remote Play works because it’s playing through another device on the same network.