Wesley Hilliard
The Apple Store originally listed any iPhone 12 model not made for Verizon or AT&T as $30 more expensive, but on pre-order day prices are the same across all models.
The iPhone 12 and iPhone 12 Pro are now available for pre-order, and they are priced the same regardless of character. Apple was thought to have made a special deal with Verizon and AT&T for the pricing to be subsidized, which caused a lot of backlash amongst fans.
If Apple had followed through with the new pricing, it would have appeared that the iPhone 12 and iPhone 12 mini were priced $30 higher when not on those two carriers. Strangely this did not affect the iPhone 12 Pro or iPhone 12 Pro Max pricing.
Whatever the reasoning for the pricing and the change back to identical prices across the line, customers can now rest easy knowing they don't have to be on a specific carrier for special pricing.
The iPhone 12 mini and iPhone 12 Pro Max are available for pre-order on November 6 and will ship on November 13. The iPhone 12 and iPhone 12 Pro are now on sale and shipping as soon as October 23.
Marko Zivkovic
Christine McKee
Andrew Orr
Malcolm Owen
Amber Neely
22 Comments
My receipt has a Verizon discount and on it.
The SIM-free version is still $30 more expensive :-(
The "blowback" was about Apple not being honest about the price when it stated $799 during the event, and then posted $799 with an asterisk on its website, when in fact, those prices required an account with certain carriers. And it continues to advertise $799 even though the price is still $829.