As ever, Apple offers no discounts on its devices for Black Friday, but it has announced a range of gift cards worth up to $150 that will be included free with certain purchases.
Apple's Black Friday artwork
As other retailers make special Black Friday deals that include discounts on Apple products, Apple itself is once more offering free gift cards. None of its devices have seen any price reduction, but some of them will now come with an Apple gift card ranging from $25 to $100.
"Get ready," says an email Apple has sent to customers. "Get an Apple Store Gift Card of up to $150 when you buy eligible products from 27 to 30 November." The Apple Store now has similar wording, plus the option to add those dates to your calendar.
The Apple products that will include a $25 gift card are the Apple Watch Series 3, AirPods, and AirPods Pro. Five varieties of Beats headphones, including the Beats Powerbeats Pro, get a $50 card. So do the iPhone SE, iPhone 11, and iPhone XR.
At least ahead of the November 27 launch, Apple is being more vague about certain other gift card options. Buying the iPad Pro or iPad mini will "get up to a $100 Apple Gift Card," for instance.
For the Mac, unspecified "eligible models" get a $150 card. And buying an Apple TV 4K, Apple TV HD, or a HomePod, will get you "up to a $100" card.
Notably, there is no gift card offered when you're buying a HomePod mini, an Apple Watch SE, Apple Watch Series 6, or the new iPad Air 4.