Malcolm Owen
High consumer demand for the iPhone is reportedly causing an increase in orders for the first half of 2021, with Apple said to be making orders for a production volume hike of 30%, versus the year-ago quarter.
Apple is allegedly preparing to increase the number of iPhone 12 units it will be producing in the first half of 2021, with high demand for 5G-equipped models said to be behind the need to increase production by almost 30%.
The release of the iPhone 12 range has been great for Apple, as well as its supply chain partners. Consumer demand for the current generation is said to be putting more pressure on Apple to increase its orders with assembly partners by a considerable margin.
According to supply chain sources of Nikkei Asia, Apple has placed orders for between 95 million and 96 million iPhone units for the first half of 2021. This is chiefly made up of the iPhone 12 range, but also the iPhone 11 and iPhone SE, sources state.
"The planned production for the next quarter and the following quarter have been decided and the outlook is quite bright," said one supplier. "The iPhone 12 Pro and iPhone 12 Pro Max are especially stronger than we estimated, while the demand for iPhone 12 is in line with the forecast, but iPhone 12 mini is a bit sluggish."
Apple has also shared a tentative forecast that it plans to assemble up to 230 million iPhones across all of 2021. In theory, this would represent a 20% increase from production volumes overall in 2020, but will still be subject to review by the company.
Charles Martin
Christine McKee
Wesley Hilliard
Andrew Orr
William Gallagher
Sponsored Content
1 Comment
What the f...? Isn’t it an annual thing to report rumors of cuts in production because sales are flagging? Even the Macalope over at MacWorld is waiting for the usual festivities of analysts predicting gloom for the new offerings. Remember when iPhone X production was rumored to be collapsing because of the price and no one was buying it? Turned out it was the opposite. Just saying.