Nissan says it is 'not in talks' to build 'Apple Car'

Car manufacturer Nissan has denied reports that it is to make the "Apple Car," and states that it is not in talks with Apple.

Following recent reports that Nissan would replace Hyundai as manufacturer of the forthcoming "Apple Car," the company has now said it is not in discussions with Apple.

"We are not in talks with Apple," a Nissan spokesperson told Reuters. "However, Nissan is always open to exploring collaborations and partnerships to accelerate industry transformation."

According to Reuters, Nissan declined to comment on reports that there had been brief initial talks with Apple. Those talks are said to have been preliminary, and not involving senior management.

As with Hyundai, it's claimed that any talks between Apple and Nissan floundered over the issue of the car manufacturer being reduced to an assembly partner working solely to Apple's designs.

Nissan has previously welcomed rumors of Apple developing a car. In 2015, the then CEO of the Renault-Nissan Alliance, Carlos Ghosn, said that it would be good for the industry.

"If Apple does it, obviously it's good news for us," Ghosn said. "The fact that a company outside of the auto industry wants to do electric cars is refreshing."

28 Comments

MassiveAttack 20 comments · 4 Years

About 3 years ago

That´s what I said and mean.

OEMs do not want to be the next Foxconn.

Apple needs to be realistic in degree of control.

I much prefer a "Apple Car" with their M1-like chips and their battery technologies to generate as high margins as possible.
But that´s what OEMs do not want exactly.

I hope Apple realizes that Apple will not find any OEMs for their request.

chzeb 1 comment · 3 Years

well this car seems pretty decent but who knows what will be its design . it is confirmed that it is an electric car so definitely it will be eco friendly .
i work in designing company https://www.inventactions.com/ so i know how things are made up of and how they are going to make shapes.

qwerty52 367 comments · 7 Years

MassiveAttack said:

That´s what I said and mean.

OEMs do not want to be the next Foxconn.

Apple needs to be realistic in degree of control.

I much prefer a "Apple Car" with their M1-like chips and their battery technologies to generate as high margins as possible.
But that´s what OEMs do not want exactly.

I hope Apple realizes that Apple will not find any OEMs for their request.

Not agree. I am sure, that not all of the OEMs will be able to make a successfully transition from classical engine cars to electrical cars, because of many reasons: not enough money for new investments , not enough research and development capabilities, not enough engineering capacity with knowledge in an all new type of vehicle.
So I think all of those OEMs will be very happy, to be able to work together with Apple, because otherwise they will become the Black Berry’s and the Nokia’s of the car industry.

qwerty52 said:

MassiveAttack said:

That´s what I said and mean.

OEMs do not want to be the next Foxconn.

Apple needs to be realistic in degree of control.

I much prefer a "Apple Car" with their M1-like chips and their battery technologies to generate as high margins as possible.
But that´s what OEMs do not want exactly.

I hope Apple realizes that Apple will not find any OEMs for their request.

Not agree. I am sure, that not all of the OEMs will be able to make a successfully transition from classical engine cars to electrical cars, because of many reasons: not enough money for new investments , not enough research and development capabilities, not enough engineering capacity with knowledge in an all new type of vehicle.
So I think all of those OEMs will be very happy, to be able to work together with Apple, because otherwise they will become the Black Berry’s and the Nokia’s of the car industry.

Actually, they would not work "with" Apple, but "for" Apple.
Even OEMs need to be realistic in terms of their own capability and ability for the transformation, but Apple needs to have something in their hand in few months if Apple would like to launch their first Apple Car in 2024 or 2025.

Be aware that Apple must hurry up and speed up. Otherwise, it would be too late for Apple if Apple cannot make their car projects in 2025.

k2kw 2079 comments · 11 Years

MassiveAttack said:

That´s what I said and mean.

OEMs do not want to be the next Foxconn.

Apple needs to be realistic in degree of control.

I much prefer a "Apple Car" with their M1-like chips and their battery technologies to generate as high margins as possible.
But that´s what OEMs do not want exactly.

I hope Apple realizes that Apple will not find any OEMs for their request.

Yes. It’s stupid to become a manufacturer for Apple.

And who would want to buy an Apple Leaf for $100,000?

If Apple is Serious they need to Manufacture their own Batteries and cars. Tim Cook should have moved to do this years ago. Now instead of Apple buying Tesla, Apple is playing catch up. Probably will take them 3 years to do what Tesla does in 1 year, but they have to make a big investment - at least $10 Biilion per year for several years.