News Corp, the owner of The Wall Street Journal, has partnered with Google to provide its journalism to the search giant's news endeavors in return for "significant payments."
In a new three-year partnership, some of News Corp's publications will join the recently announced Google News Showcase — an endeavor that Google says is focused on creating and curating journalism. The partnership will include development of a subscription platform, sharing of Google ad revenue, cultivation of audio journalism, and investments in video journalism by YouTube.
The publications joining Google News Showcase include:
- The Wall Street Journal
- The New York Post
- The Times
- The Sunday Times
- The Australian
- Sky News
- "Multiple metropolitan and local titles"
"I would like to thank Sundar Pichai and his team at Google who have shown a thoughtful commitment to journalism that will resonate in every country," said News Corp CEO Robert Thomson. "This has been a passionate cause for our company for well over a decade and I am gratified that the terms of trade are changing, not just for News Corp, but for every publisher."
Thomson added that the multi-year partnership would have a "positive impact on journalism around the globe as we have firmly established that there should be a premium for premium journalism."
Google first announced the Google News Showcase project in October. The initiative sees the search giant paying more than $1 billion over a three year period to both create and curate content for the news platform.
Compared to its previous efforts in the journalism space, the Google News Showcase is meant to highlight higher-quality journalism. The company claims that it will place particular emphasis on human curation and publisher editorial decisions.
News publishers have long complained about the way technology companies minimize their brands and steal their revenue and readership. The New York Times pulled out of Apple News in June 2020, for example. Some publishers are also concerned about an upcoming iOS anti-tracking feature set to debut in the spring.