William Gallagher
Industry sources claim that the recent Billie Eilish documentary is the biggest hit Apple TV+ has yet had with young adult audiences around the world.
"The World's a Little Blurry," the Apple TV+ documentary about musician Billie Eilish, is said to have drawn a record-breaking number of viewers to the service. Following its simultaneous premiere in over 100 countries on February 25, it has particularly attracted young adult viewers.
Apple has not released any viewing figures, but Deadline magazine claims that the documentary "became the biggest hit title for young adult audiences that Apple has had so far."
The magazine reports that the film "drew a record-breaking 33% new viewers to the service." Just under half of that figure came from outside the US.
The magazine does not detail its sources. It also does not detail figures beyond percentages to make the claim that the film "was number one among young adults across the globe."
It does, however, say that at least some of this information is "per Apple." AppleInsider has reached out to Apple for comment.
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
8 Comments
I was one of those who said "what has she done in her young career to warrant a documentary?" Of course, that isn't the right question. It's not about "worthiness." It's about whether there is a story to be told that will be of interest to viewers. Now that I have watched (half of) it, I can say that there is. She's an impressive young lady, and it's fascinating how her family support her and her brother in making their music, literally in their bedrooms. You may not like her music or her voice, but if you watch the pic you will likely walk away at least acknowledging that she (and her brother) did the work to achieve their success. And it's nice to see a likeable person enjoy success and truly appreciate her fans and her good fortune.
Good for whoever at Apple snapped this up.
Hey I’m 74 and I love her and this documentary too! It’s not just for kids! And I love Apple TV+ too.
I haven’t seen the documentary yet, but I did see an interview with her and she’s a lot more mature than many people three and four times her age. I especially like her stance (and song, I believe) on not doing things like drinking or taking drugs just because your friends are.
I have seen it and it’s very good.
She and her brother have an amazing set of skills!
Her support system is very good and she is just amazing.