Latest Apple Pay promo nets 10% in Bed Bath & Beyond rewards

A new Apple Pay promotion kicked off on Thursday, offering Bed Bath & Beyond customers 10% back on purchases in the form of My Funds rewards when using Apple's payments service at checkout.

Items bought through the Bed Bath & Beyond app and paid for using Apple Pay are eligible for the extra My Funds rewards. Users can apply collected rewards toward future purchases.

The promotion runs through March 18 and rewards earned are valid for 30 days, Apple says. Additional information about Bed Bath & Beyond's My Funds system can be found on the company's website.

Along with the Bed Bath & Beyond deal, Apple in an email sent to Apple Pay users advertises home improvement retailers that accept the payments platform in their respective apps and stores. Ace Hardware processes touchless payments in its brick-and-mortar outlets, while Buy Buy Baby, Houzz, and Office Depot feature in-app Apple Pay integration.

Apple routinely partners with retailers, brands, service providers and app makers to boost Apple Pay engagement. Most recently, the company last month offered users four months of free unlimited coffee from Panera Bread when signing up for the restaurant's MyPanera+ Coffee subscription.

The tech giant this week also announced a limited time promotion that nets some Apple Card members a full 3% Daily Cash with every Apple Pay transaction. Typically, card terms allow for 1% cash back for card purchases, 2% for Apple Pay transactions, and 3% for Apple Card with Apple Pay purchases at Apple and select partners.