Mike Peterson
Apple TV+ had an estimated 40 million subscribers at the end of 2020, according to a recent report from analysis firm Statista.
Apple has yet to reveal the actual subscriber count for its fledgling TV service, but Ampere Analysis estimated that the platform had hit 33.6 million subscribers by the end of 2019. Statista more recently estimated that the service hit 40 million by the end of the following year, according to Newsweek.
It's worth noting that many of Apple's subscribers are currently on a free trial. MoffetNathan data indicates that 62% of all Apple TV+ users were on a promotional plan. Apple has also extended its trial offer multiple times.
The publication also reports that Paramount+ has under 36 million subscribers, Hulu has 39.4 million, and Disney+ has 100 million. Netflix, for its part, has 207.64 million paid subscribers.
Analysts at JP Morgan have previously forecast that Apple TV+ could hit 100 million subscribers by 2025.
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17 Comments
Not sure about anyone else, my sub - which was a freebie to begin with - has been extended for free twice. It's only recently that I've been starting to look at Apple Plus - the production quality is always great (not at all a bad thing!) but I don't see that much there, and what is there personally isn't all that appealing. I don't get a feeling of where they're heading with the content - I guess we'll see.
All the programming on Apple stem much more quality than Netflix , Disney? People like to watch Iron man 9 times, not me
I'm still on free trial and honestly there just isn't enough content - they have so many genres and not enough shows/movies in each genre. The quality of each of their productions is great but I think they also need to move away from producing their own content to just licensing most of their content, because that's the only way I think they'll gain enough content to make a subscription worth it. Also they need to partner with Google to add Chromecast support cuz I am not buying an Apple TV just to watch Ted Lasso on a big screen. The few shows and movie they do have, about 50% of them are nature documentaries or Earth-related, which is great if you're into that sort of thing, but I couldn't care less to waste my time watching it. There are a small selection of good shows, like Tehran and Losing Alice, and I heard For All Mankind was pretty good too. I also liked Cherry (it has Tom Holland so it has to be good) and Hala. One more thing tho: discoverability in their Apple TV app is bad. It feels like a nightmare to navigate and find something new to watch, which is very unusual from Apple.
There are some really good documentaries on Apple TV+