Porsche executives visited Apple to discuss expanding car projects together

Porsche confirms that it has been in talks with Apple about joint car projects to extend outside of CarPlay support, but won't yet say whether that means CarKey, or further features.

Apple doesn't have a lot of car-focused technology on the market, but Porsche says it wants to work with Apple on more joint projects. The company has already integrated CarPlay in popular models and plans to expand beyond that.

No details have been announced, however. According to Reuters, Porsche Chief Executive Oliver Blume said, "We already have Apple CarPlay, we will expand on that."

Speaking in a video conference to announce the company's annual results, he added that it was too soon to make any decisions on future projects.

Managers from Porsche reportedly traveled to the United States to discuss future projects with Apple and other tech companies at the end of 2021. It's not clear what came out of those discussions, and nobody involved has been discussing them.

Porsche's comments on Thursday could be referring to adding CarKey support to future models or perhaps hinting at aiding with the Apple Car. CarKey is a feature that adds a digital key to a user's Apple Wallet on their iPhone that can start, stop, and control features of the vehicle.

Porsche and Apple have worked closely on several projects in the past from adding Apple Music integration directly to the infotainment system to building CarPlay kits for classic vehicles. Apple Fellow Phil Schiller has also previously promoted custom playlists in Apple Music for Porsche owners.

9 Comments

Xed 2874 comments · 4 Years

About 2 years ago

I wouldn't ever buy a Porsche, but I would've love to have seen them work together.

longpath 401 comments · 20 Years

Xed said:

I wouldn't ever buy a Porsche, but I would've love to have seen them work together.

If a Porsche product was marketed to the same relative price points as the 912, 914, & 924, and it fit a use case for my family, then I would consider it. The Taycan is an amazing vehicle; but the opportunity cost of purchasing one is too high for my purposes. I’m willing to forego a Taycan for my children’s educations; but not willing to forego their education for a Taycan.

tommikele 599 comments · 12 Years

Xed said:

I wouldn't ever buy a Porsche, but I would've love to have seen them work together.

I assume, as it is for most of us, that it's an affordability issue because the engineering and performance doesn't get much better.

tommikele said:

Xed said:

I wouldn't ever buy a Porsche, but I would've love to have seen them work together.

I assume, as it is for most of us, that it's an affordability issue because the engineering and performance doesn't get much better.

Not so much an affordability issue for me as it is a desire to pay that much for a vehicle, as well as not having the features I need most. I like having a mid-sized pickup with 4 doors and a trunk, even if I forego some luxury features as a result.

radarthekat 3902 comments · 12 Years

tommikele said:

Xed said:

I wouldn't ever buy a Porsche, but I would've love to have seen them work together.

I assume, as it is for most of us, that it's an affordability issue because the engineering and performance doesn't get much better.

See Tesla.