Apple has responded to an open letter from video editors and filmmaking professionals, pledging to incorporate requested features into Final Cut Pro.
Back in April, a collection of Final Cut Pro users penned an open letter to Apple asking the company to do more to promote the video editing platform to the TV and film industry, as well as incorporate new features. On Thursday, Apple officially responded.
"To the authors of the recent open letter regarding Final Cut Pro in the TV and film industry: the creative community has always been so important to us at Apple, and we're grateful for your feedback," Apple wrote.
The company added that it "has plans in place" to address some of the feature requests. It also added that it recognizes the need to work alongside video editors to support film and TV projects.
Apple says it will begin offering certifications for professional video editing in May. It will also establish a panel of industry experts in the summer and expand the content and frequency of Final Cut Pro workshops for film and television events.
The original open letter back in April aired a handful of grievances about Final Cut Pro, including the fact that its usage in the professional TV and film industries had died off since the 2000s. It also argued for Apple to add the "few remaining features our industry has consistently stated are needed."
18 Comments
I just want FCPX to work on my machine again. Ever since I updated to the new MacOS FCPX decided to stop working, no matter what I do, and it’s damn near ruined my productivity. I could honestly care less about new features right now - I just want my editing program back. Ive used it for nearly a decade and have never come across this issue. I’ve now been forced to use the alternative since this all happened… Premiere Pro *shivers*.
One of Apple's biggest problems has always been commitment to projects and communication so it is good to see them giving a public reply.
It's about time though that they began making communication with pro users a priority in their pro software approach.
An open letter should never have been necessary. Nor the headaches caused by file format and missing features in the move to FCPX. That was a huge disaster for many.