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Rumor that Apple will launch a web search engine pops up again

AR evangelist Robert Scoble believes that Apple will unveil a new user-centric web search engine similar to Google's, but is waiting until January 2023 to do so.

It's not as if rumors of Apple creating a Google rival are new, but they aren't common, either. Now Robert Scoble has been detailing everything he believes Apple is about to launch, from WWDC to next year, and has revived the search engine rumor.

Scoble offers no further detail in his Twitter thread, but did tell TechRadar Pro that he bases this partly on conversations with sources, and partly on deduction.

Previously Scoble has said that Apple would launch its VR "bases this">Apple Glass" at WWDC 2022 — and come alongside a "new iPod."

That claim originated on Twitter as well, but Scoble soon followed it with another tweet that tried to walk back all of his Apple claims.

"Consider anything I say about Apple as untrustworthy," he tweeted. "But it is informed."

There is a precedent for Apple replacing a Google service. It did exactly that with ditching Google Maps in favor of its own Apple Maps, although that didn't start well.

Plus Apple does already have a search engine which powers Siri and Spotlight. So it wouldn't appear to be an enormous stretch for Apple to expand that into a full Google-style general search service.

Should Apple launch this general search engine for users, it will likely lose a great deal of money. For it's been previously reported that Google expected to pay Apple $15 billion over the course of 2021, in order to remain as the default search engine on iOS. If correct, that one deal was the equivalent of between 15% and 20% of Apple's annual profits in 2020.

At the time, it was suggested that Google was paying this amount in order to avoid losing its default search engine status to Microsoft Bing.



13 Comments

leavingthebigg 11 Years · 1291 comments

It took five days for that Apple Search tweet to be picked up and given an article. The topic was brought up and had nearly faded away due to Scoble being busy with AWE and other things related to augmented reality. Oh well. >:)

dewme 10 Years · 5775 comments

Surprising that more folks aren’t talking about this in light of the recent revelation that DuckDuckGo is not nearly as “privacy focused” as it is purported to be, i.e., giving special treatment that allows Microsoft to slurp up your search data. 

mjtomlin 20 Years · 2690 comments

Spotlight for the web has been a long time coming. I'm sure Apple has been building it up for years, just waiting for the moment their deal with Google ends.

ihatescreennames 19 Years · 1977 comments

Has Scoble ever been a reliable source of Apple info? I seem to remember him being an Apple basher, years ago. Not that I care about the bashing, just that that was all he did re: Apple and otherwise was a trumpet for all things MS. 

dewme said:
Surprising that more folks aren’t talking about this in light of the recent revelation that DuckDuckGo is not nearly as “privacy focused” as it is purported to be, i.e., giving special treatment that allows Microsoft to slurp up your search data. 

I thought it was the DDG browser allowing trackers from MS, but using DDG for search wasn’t sharing info and kept searches private. The MS deal being only related to the browser but not search. 

ETA: found this: https://www.bleepingcomputer.com/news/security/duckduckgo-browser-allows-microsoft-trackers-due-to-search-agreement/

” However, Weinberg has made it clear that this restriction is only in their browser and does not affect the DuckDuckGo search engine.”

Also, the Apple web crawler is nothing new and sparked the “Apple web search is coming” rumors a long time ago, maybe 10 years or so. I wonder what makes Scoble think things are different this year. 

dewme 10 Years · 5775 comments

Has Scoble ever been a reliable source of Apple info? I seem to remember him being an Apple basher, years ago. Not that I care about the bashing, just that that was all he did re: Apple and otherwise was a trumpet for all things MS. 

dewme said:
Surprising that more folks aren’t talking about this in light of the recent revelation that DuckDuckGo is not nearly as “privacy focused” as it is purported to be, i.e., giving special treatment that allows Microsoft to slurp up your search data. 

I thought it was the DDG browser allowing trackers from MS, but using DDG for search wasn’t sharing info and kept searches private. The MS deal being only related to the browser but not search. 

ETA: found this: https://www.bleepingcomputer.com/news/security/duckduckgo-browser-allows-microsoft-trackers-due-to-search-agreement/

” However, Weinberg has made it clear that this restriction is only in their browser and does not affect the DuckDuckGo search engine.”

Also, the Apple web crawler is nothing new and sparked the “Apple web search is coming” rumors a long time ago, maybe 10 years or so. I wonder what makes Scoble think things are different this year. 

Thanks for the clarification. I started looking at alternatives to DDG but none of the ones assignable as the default search engine on Apple platforms were any better.