Peloton taps Apple suppliers in major production shift

I see a huge opportunity for Apple that others don’t. It seems everyone thinks if Apple acquired them it would just be a bunch of bikes with low sales.

Here’s a bigger picture:
Apple could use “2nd party”* equipment to market not only to homes but gyms across the globe. GymKit is pretty much dead. Apple equipment can revive it and will be a selling point to get into the Apple eco-system.

*”2nd party” is a term I use to describe a company within a company like Beats to Apple. I don’t think I’d want Peloton to change their name to “Apple”. 

Anyways…
The added content would make it similar to the Beats acquisition. Add Watch and Apple’s OSes support. Done. Now you have twice as much content on your Fitness+ subscription.

I don’t wanna see another Amazon Alexa situation where Apple lost because they didn’t have 1st party products. With Peloton losing value fast, it’s the best time for Apple to swoop in and take them

Edit:
Just looked up GymKit on YouTube to make sure I wasn’t crazy and maybe it was gaining traction somewhere and the first video that showed up was titled “Is the Apple GymKit dead”.

I ran across this comment that further proves Apple needs to get their sh** together here.

interesting notion but I don't see it happening.

Beats said:

I see a huge opportunity for Apple that others don’t. It seems everyone thinks if Apple acquired them it would just be a bunch of bikes with low sales.

Here’s a bigger picture:
Apple could use “2nd party”* equipment to market not only to homes but gyms across the globe. GymKit is pretty much dead. Apple equipment can revive it and will be a selling point to get into the Apple eco-system.

*”2nd party” is a term I use to describe a company within a company like Beats to Apple. I don’t think I’d want Peloton to change their name to “Apple”. 

Anyways…
The added content would make it similar to the Beats acquisition. Add Watch and Apple’s OSes support. Done. Now you have twice as much content on your Fitness+ subscription.

I don’t wanna see another Amazon Alexa situation where Apple lost because they didn’t have 1st party products. With Peloton losing value fast, it’s the best time for Apple to swoop in and take them

Edit:
Just looked up GymKit on YouTube to make sure I wasn’t crazy and maybe it was gaining traction somewhere and the first video that showed up was titled “Is the Apple GymKit dead”.

I ran across this comment that further proves Apple needs to get their sh** together here.

The problem with your comparison is that Beats had something to offer Apple while Peloton doesn’t. Apple wanted it’s own music subscription service and didn’t have the resources to build it from the ground up. 

It wanted Beats for the service, the hardware line was secondary. 

Peloton’s attraction was it’s service during the pandemic shutdown. People were using the service and hardware to relieve the stress of isolation. Now that there isn’t any restrictions to go out and go to the gym, more people prefer that because of the interactions with other gym members. That’s why Peloton is pretty much done, nobody wants to pay the cost of the hardware when they can go to the gym and have the same type of instruction and interact with other people physically rather than virtually.  There is nothing of value from Peloton, that Apple couldn’t reproduce at a lower cost. If Apple fitness takes off, it will remove the only thing of value that Peloton has, the service. 

hammeroftruth said:

Beats said:

I see a huge opportunity for Apple that others don’t. It seems everyone thinks if Apple acquired them it would just be a bunch of bikes with low sales.

Here’s a bigger picture:
Apple could use “2nd party”* equipment to market not only to homes but gyms across the globe. GymKit is pretty much dead. Apple equipment can revive it and will be a selling point to get into the Apple eco-system.

*”2nd party” is a term I use to describe a company within a company like Beats to Apple. I don’t think I’d want Peloton to change their name to “Apple”. 

Anyways…
The added content would make it similar to the Beats acquisition. Add Watch and Apple’s OSes support. Done. Now you have twice as much content on your Fitness+ subscription.

I don’t wanna see another Amazon Alexa situation where Apple lost because they didn’t have 1st party products. With Peloton losing value fast, it’s the best time for Apple to swoop in and take them

Edit:
Just looked up GymKit on YouTube to make sure I wasn’t crazy and maybe it was gaining traction somewhere and the first video that showed up was titled “Is the Apple GymKit dead”.

I ran across this comment that further proves Apple needs to get their sh** together here.

The problem with your comparison is that Beats had something to offer Apple while Peloton doesn’t. Apple wanted it’s own music subscription service and didn’t have the resources to build it from the ground up. 

It wanted Beats for the service, the hardware line was secondary. 

Peloton’s attraction was it’s service during the pandemic shutdown. People were using the service and hardware to relieve the stress of isolation. Now that there isn’t any restrictions to go out and go to the gym, more people prefer that because of the interactions with other gym members. That’s why Peloton is pretty much done, nobody wants to pay the cost of the hardware when they can go to the gym and have the same type of instruction and interact with other people physically rather than virtually.  There is nothing of value from Peloton, that Apple couldn’t reproduce at a lower cost. If Apple fitness takes off, it will remove the only thing of value that Peloton has, the service. 

The reason I used the word “similar” was because Apple didn’t have a streaming service. Apple has a fitness service already. Of course Peloton has a lot to offer. Adding twice as much or more content and eliminating the closest competitor would be huge. This is more akin to Apple buying Spotify and Beats at the same time but on a smaller scale (unfortunately).

Your 2nd paragraph was already addressed in my post.
Apple automatically having a high-end, high-tech catalog of exercise equipment to ship will help them get into gyms across the world and make GymKit relevant.

Long term, GymKit will widen the Apple halo effect and ecosystem. Imagine coming back from the gym and all your workouts and steps, heart rate etc. are logged in? Even if your iPhone and Watch die, GymKit will still keep count of your treadmill steps.
I never said home use would be first, taking over fitness as a whole is first and most people don’t buy fitness equipment for home use, that’s what the gym is for. 

Again, these are things people aren’t thinking of. People think Apple will just acquire a warehouse of junk no one wants. And again, if Amazon scoops them up we’ll have another Alexa situation where the innovator is losing to the platform that owns the equipment.

Peleton business model is the key problem. Tying fitness classes to expensive, dedicated hardware.
why buy into that hurt when you could do a different approach?

promotion of GymKit? Why would they need peleton to promote that? They could just much more cheaply provide incentives for mainstream fitness equipment manufacturers. That would create a faster network of GymKit compatible equipment.