Apple TV+ film 'Luck' takes over Apple's homepage

As animated comedy "Luck" starts streaming on Apple TV+, the film is being promoted with characters tumbling down around the regular iPads, iPhones and Macs.

Apple annually changes its homepage to celebrate Dr. Martin Luther King, Jr, in January. Other than that, though, it's rare for the company to change from its usual presenting of Apple devices to buy.

"Ted Lasso" got the honor for its second season premiere on Apple TV+, and Apple Arcade has had the same treatment.

Now the new animated comedy "Luck" appears at first to get the top banner area of the site — and then is revealed to have taken over everything. The top banner shows Bob, the cat, opening a portal to the Land of Luck.

Bob then jumps into the portal — and comes out down below, along with Sam Greenfield (Eva Noblezada), crashing in to Apple's regular iPad Pro section. Further down the page, other characters are trapped in a MacBook Pro, or are standing on each other's shoulders trying to reach a different section of the page.

"Luck" is written by Kiel Murray, Jonathan Aibel and Glenn Berger. It's directed by Peggy Holmes, and includes Simon Pegg, Jane Fonda, and Whoopi Goldberg.

7 Comments

apple4thewin 292 comments · 3 Years

About 2 years ago

Doesn’t seem to work in iPhone safari.

Muzgash69 2 comments · 2 Years

I'll give hard pass after reading a review. The head of Skydance not withstanding. Some poor animations and a so-so story can leave you why you wasted your time from what I read.

tmay 6455 comments · 11 Years

Muzgash69 said:

I'll give hard pass after reading a review. The head of Skydance not withstanding. Some poor animations and a so-so story can leave you why you wasted your time from what I read.

Gee, for your first post, a recommendation without actually watching the animation, and no links to actual reviews.

Pretty minimal effort on your part.

The intended audience, children, will find it entertaining enough. I'm half way through it, and it certainly isn't up to Disney, or Pixar standards, but it isn't awful. Rotten Tomatoes is 50% Critics, 70% audience.

Kudos to Skydance Animation for entering the competition with its first entry. Given the rapid growth of this division, I would expect to see a higher quality release sometime around 2025.

get serious 92 comments · 11 Years

True enough Tmay. Not terrible. Has a worthy moral.
1000% better than any John Wick, National Treasure or Fast/Furious slop.

CheeseFreeze 1334 comments · 7 Years

This was an uninspired movie that really missed

the mark. Maybe children would enjoy the CGI, but it just seems that someone tried to write an

algorithm that picked the best parts out of kids

movies in the last decade, and then Frankenstein

them together here. Sadly disappointed.

This echoes my feeling with Apple’s TV service as a whole; I see the business behind it - the executives, the data analytics, but no true company film DNA and love for cinema and TV content.