Apple is recording the iPhone 14 & Apple Watch Series 8 event now

Apple has started work on its pre-recorded video for its fall product launch events, with the expected iPhone 14 launch in September set for the first half of the month and be accompanied by the Apple Watch Series 8.

Apple events have, since the start of the COVID-19 pandemic, been a virtual affair that used pre-recorded videos instead of a live audience. For September, it seems that Apple will be continuing with that presentation style for yet another iPhone launch.

According to Mark Gurman's "Power On" newsletter for Bloomberg, a source claimed Apple has started to record segments for its September event. It is also expected that the presentation will take place in early September.

The event will be the first of two, according to Gurman, with the first focusing on the iPhone 14, iPhone 14 Pro, and Apple Watch Series 8. A second event will probably occur in October, which will feature the iPad and Mac lineup.

The iPhone 14 and Pro are expected to consist of 6.1-inch and 6.7-inch "max" models, rather than a "mini" version. Unlike previous years, it seems that the bulk of the upgrades will go to just the Pro models, including 48-megapixel cameras, an always-on display, an A16 chip, and a pill-and-hole shaped cutout for the True Depth camera.

The Apple Watch Series 8 is expected to incorporate a body temperature sensor, but may not gain a total redesign. A larger "pro" model is rumored to have a rugged design intended for sports and activities, to handle the knocks, movement, and moisture of high-impact workouts.

23 Comments

macxpress 5913 comments · 16 Years

About 2 years ago

Apparently the Steve Jobs theatre will never be used again...such a shame! :(

iOS_Guy80 905 comments · 5 Years

I remember attending the first shareholders meeting at the Steve Jobs Theater February 13, 2018. Such a majestic building.

designr said:

macxpress said:

Apparently the Steve Jobs theatre will never be used again...such a shame! :(

At least not for these things. Apple is getting a lot of mileage out of their XR and post-production capabilities to tell its stories.

It fits with their desire for 100% control over the presentation. It's very Apple (it might not be very Steve Jobs, but it is very Apple—modern Apple.) Apple has evolved to be the Disney (amusement park) of technology.

If not for these things then what would it be used for? This is exactly why it was built, so they could hold their own keynotes whenever they wanted on their own campus without having to rent out space at a convention center.

It's just a shame to see such a beautiful theatre go to waste. To me, the only extra things I see in an online keynote are the fancy transitions which I don't care about. Apple can still hold in-person keynotes with useful information and great marketing at the same time and reach the same audience as its broadcast live. It's not like they've never done this before.

AutigerMark 65 comments · 6 Years

I assumed it was because Covid is still present. Agreed is a shame. It’s been business as usual for my organization since June 2021. I’ve had Covid, many of my friends/family/coworkers have as well. We got through it. Went to a conference in April with several thousand folks no issues. If Apple is waiting on Covid to completely disappear it’s gonna be years. The prerecorded stuff is professionally done and everything but there’s just nothing like a live event.

geekmee 647 comments · 13 Years

Things change… Haters are gonna hate,

but Apple knows both are inevitable.