iPhone 15 Pro again rumored to cost more than ever before

My guess is there will be a new tier causing the rumor.  The usual range, plus a higher-end pro version with cameras to support Apple Vision OS for shooting material for the headset.  It would make sense, IMHO, as the film and video industry will be all over such an iPhone.  It would not be attractive to most users unless they are into future proofing their vacations and children's birthday parties.  That's a small but probably not insignificant number willing to pay more.  Count me in.

Apple’s paying a boatload for 3nm. They’re passing the costs to us yay! Then there are supposed screen size increases and a new periscope setup for at least one of the camera lenses. It’s going to be a rad phone, but … dang. Already over $1000 for a phone is a bit much. 

in reality, the profit margin for the iPhone is so massive, they can easily not increase the price and get by with a somewhat slimmer margin, but that’s not really the Cook way. Apple’s only done thst with Macs in the Steve Jobs rra and rarely. 

9secondkox2 said:

in reality, the profit margin for the iPhone is so massive, they can easily not increase the price and get by with a somewhat slimmer margin, but that’s not really the Cook way. Apple’s only done thst with Macs in the Steve Jobs rra and rarely. 

Not really the Cook way? Allow me: 2017's iPhone X, the direct precursor to the Pro line, cost $1149 for the 256GB model. Adjusted for inflation, that's $1430 in 2023 dollars. The iPhone 14 Pro/256GB costs $1099 in 2023 dollars. SO: Six years after the iPhone X, Apple is charging roughly 25% LESS in comparable dollars for the 14 Pro that blows away the X in every spec and feature possible. 

So tell me again how it's "not really the Cook way" to not increase prices. Or just continue your fact free rant. 

charlesn said:

9secondkox2 said:

in reality, the profit margin for the iPhone is so massive, they can easily not increase the price and get by with a somewhat slimmer margin, but that’s not really the Cook way. Apple’s only done thst with Macs in the Steve Jobs rra and rarely. 

Not really the Cook way? Allow me: 2017's iPhone X, the direct precursor to the Pro line, cost $1149 for the 256GB model. Adjusted for inflation, that's $1430 in 2023 dollars. The iPhone 14 Pro/256GB costs $1099 in 2023 dollars. SO: Six years after the iPhone X, Apple is charging roughly 25% LESS in comparable dollars for the 14 Pro that blows away the X in every spec and feature possible. 

So tell me again how it's "not really the Cook way" to not increase prices. Or just continue your fact free rant. 

Excellent counterpoint. Additionally, even if or more likely when Apple starts to claw back some of what they’re losing to inflation and supplier cost increases, this isn’t all about Tim Cook. It’s all about Apple’s full set of stakeholders. 

Apple’s board of directors has entrusted Tim Cook to do the best thing for all stakeholders which includes Apple’s customers. It’s a very high stakes balancing act and Tim Cook has done a superb job of picking the right balance to achieve the best possible outcome for all stakeholders. 

Tim Cook and Apple’s board are not doing anything with only their personal preferences, desires, and wealth in mind. They’re doing what’s best for all stakeholders and the continued success of Apple long after Tim Cook steps down and transitions to the next phase of his life. 

I’d say Tim Cook is doing exceptionally well at maintaining the strategic long range focus that it takes to sustain Apple for many years to come while still raking in the benefits of excellence in tactical execution, which is a rare quality of chief executives. I can’t think of a time when Apple’s had as strong of an overall portfolio that spans hardware, software, and services as they have today. 

There is no way that Apple is going to raise prices 20%. That is insane.  I also don’t really even see how this is news. Of course the phone is going to be more expensive.  It would be news if they kept the same.