Apple shares a behind-the-scenes look at how it used the iPhone 15 Max to shoot the footage used in its October 30 Apple Event.
Apple utilized its recently released iPhone 15 Pro Max with a new USB-C connector as the primary camera to shoot its "Scary Fast" Apple Event. The event was shot under the cover of night at the iconic Apple Park, demonstrating the device's capabilities, especially in low-light conditions.
As the company points out, the iPhone 15 Pro Max's USB-C connector offers data transfer speeds of up to 10Gbps with a compatible USB 3 cable. This enables new workflows, such as recording ProRes videos directly onto an external SSD drive. The production team can quickly adjust footage and improve efficiency. Apple Log's dynamic range offers greater flexibility during post-production.
The iPhone 15 Pro Max supports ProRes video capture up to 4K60 fps with Apple Log encoding for better post-production color grading. Also, both the iPhone 15 Pro and iPhone 15 Pro Max support the global standard for color workflows, the Academy Color Encoding System (ACES).
Apple also released a short video of how this feat was accomplished.
Apple used the SpaceCam rig to integrate the iPhone 15 Pro Max as the main camera, allowing for seamless capture of complex shots.
The use of the Blackmagic Camera app, designed exclusively for iOS users, provided the crew with a familiar interface and the same powerful tools found in Blackmagic Design's digital film cameras. This allowed the team to maintain their traditional filmmaking techniques, including using cranes, dollies, and even drones to capture scenes and showcase the new M3 MacBook Pro lineup.