Google paid 36% of Safari search revenue to Apple

So, the usual 30/30 split  :D

While it's difficult to know for sure (from what few details have leaked out so far) it looks like Apple could end up with some collateral damage.

Using the best solution available and using the solution that reports basically money for nothing, money to stay off someone else's turf or teaming up to impede competition might cross some lines depending on how the setup came about or works in practice.

I'd say neither Google nor Apple are sitting comfortably as this plays out. 

AppleInsider said:

Apple's search deal with Google is very lucrative to the company, a court witness claims, with the iPhone maker said to receive about 36% of the revenue generated from Safari search result advertising.

In Monday's continuation of the Justice Department's antitrust trial against Alphabet, a witness took to the stand to defend Google, but in the process revealed a key financial figure.

Bloomberg reports that Kevin Murphy, a professor at the University of Chicago, told the court that Apple gets in the region of 36% of the revenue for Google searches in the Safari browser, due to the deal to make Google the main search in the browser.

The high percentage isn't unexpected, as it was previously reported that Apple earns in the region of $20 billion per year from search deals. Prosecutors believe the figure reached $26.3 billion in 2021.

If Google fails to defend itself in the trial, it could end up creating a big hole in Apple's Services revenue.

Read on AppleInsider5 

As a percentage of 2022 revenue basis, Apple is getting 6.6% of its revenue from Google, and Google is getting 16.7% of its revenue from Apple.

What would the revenue for Google have been sans the deal, and was Google really concerned about Apple getting deeper into the search business, or was the deal just an insurance policy?

avon b7 said:

While it's difficult to know for sure (from what few details have leaked out so far) it looks like Apple could end up with some collateral damage.

Using the best solution available and using the solution that reports basically money for nothing, money to stay off someone else's turf or teaming up to impede competition might cross some lines depending on how the setup came about or works in practice.

I'd say neither Google nor Apple are sitting comfortably as this plays out. 

Google is sitting pretty in the end they will get access like Spotify for nothing, the gatekeepers as defined by the EU, should be cleared off of each others patch, for the sake of all the small to medium size developers it will never happen. 

danox said:

avon b7 said:

While it's difficult to know for sure (from what few details have leaked out so far) it looks like Apple could end up with some collateral damage.

Using the best solution available and using the solution that reports basically money for nothing, money to stay off someone else's turf or teaming up to impede competition might cross some lines depending on how the setup came about or works in practice.

I'd say neither Google nor Apple are sitting comfortably as this plays out. 

Google is sitting pretty in the end they will get access like Spotify for nothing, the gatekeepers as defined by the EU, should be cleared off of each others patch, for the sake of all the small to medium size developers it will never happen. 

Interestingly enough, there are 16 corporations in Europe that have market caps above $100B, with the first being Novo Nordisk at $452B, and ASML at third place and $259B.

The U.S. has something on the order of 60 corporations with market caps about $100B, Apple being the largest. 

I don't believe that Apple or Google is too concerned in the long term about the outcome of this, but Microsoft is hoping for a resurgence in Bing.