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Apple Vision Pro followup expected to be a more affordable, cut-down model

Apple Vision Pro at Apple Park


A rumored cheaper variant of the Apple Vision Pro could be considerably cheaper than the initial release, with Apple aiming to reduce the cost of components by half.

The Apple Vision Pro is a very specialized piece of hardware, and with an expensive $3,499 price tag to match. While the first release will be a premium product, Apple is allegedly coming up with cheaper versions.

In a Tuesday DigiTimes report citing industry sources, Apple is working on four versions of headset for the second-generation Apple Vision Pro. Sources have confirmed two will eventually be released, with a variance in pricing.

Of the two probable releases, one will be a high-specification variant with premium pricing, reminiscent of the Apple Vision Pro. The second, more likely to be the mass-market edition, will apparently be more price-conscious.

It is unknown what the purpose of the other two models will be.

That second model's price will heavily rely on how much Apple can cut the cost to produce it. To that end, Apple is apparently aiming to reduce the Bill of Materials down to half of what the Apple Vision Pro costs the company.

Sample production for the value-oriented version will apparently take place in the second half of 2024, with a launch anticipated for the second half of 2025.

While DigiTimes has a fairly OK track record when it comes to supply chain matters, it isn't too hot about specifications. However, this rumor does seem quite plausible.

Earlier reports on Apple's headset development plans have touched upon a second edition with a lower price tag than the Apple Vision Pro. In October, it was proposed that a version without the external display, lower-resolution internal displays, and a lower grade of chip instead of Apple Silicon could cost consumers a more wallet-friendly $2,000.



40 Comments

ravnorodom 9 Years · 726 comments

For even $2000, I would rather pay a little bit more and get a MacBook Pro instead.

2 Likes · 0 Dislikes
eightzero 15 Years · 3158 comments

For even $2000, I would rather pay a little bit more and get a MacBook Pro instead.

I don't think the MBP does what the AVP does. YMMV. 

5 Likes · 0 Dislikes
eightzero 15 Years · 3158 comments

This is an actual question: what new device has Apple offered in the past where this happened? IOW, the premium version came out, and then afterwards a less expensive option was offered shortly thereafter. I'm not convinced this is Apple's plan at all. Get the costs of parts down? Sure. They *always* do that, and the difference goes into their bank, not to lower priced stuff. Over time perhaps the devices get way more capable for about the same price, but that's not what is posited here. 

The only thing I can think of is the original iPhone: people complained when they bought one at full price (over $500!) and then a few months later Apple dropped the price. Purchasers complained, and Apple (Steve) offered refunds. 

I *can* sorta imagine Apple offering a new and distinguishable "virtual computing device" of some sort; but not just a less capable, less expensive, AVP.

3 Likes · 0 Dislikes
Afarstar 2 Years · 82 comments

I *can* sorta imagine Apple offering a new and distinguishable "virtual computing device" of some sort; but not just a less capable, less expensive, AVP.

In proper English it’s ’sort of’ not sorta. 
Won’t you Yankees ever learn?

2 Likes · 0 Dislikes
miiwtwo 2 Years · 64 comments

no way, 1999 with "worst" displays or processor, apple cant remove the eyesight feature, my thoughts...Vision $899 (Axx Pro) 
Vision Pro 1399 (M1 Pro)
Vision Pro 1999 (M2 Pro)
Vision Pro  2499 (M3)

 B) 

1 Like · 0 Dislikes