HomePod, the iPod for your home
Consider Apple's release of a new music-oriented device priced higher than its perceived competitors—which have already established an enthusiastic audience base over the past few years. How can it possibly survive in such a difficult position? The answer was: by being better in key ways that matter to users. iPod went on to become a legendary franchise in personal audio. Now Apple is doing the same thing again in home audio with HomePod.