When he returned to Apple, Steve Jobs dismantled its typical corporate structure and radically changed how the entire business was managed. The benefits of that rethinking about corporate structure are still being leveraged today.
Collectors of Apple memorabilia have an opportunity to acquire a rare magazine signed by co-founder and former CEO Steve Jobs, with a copy of Fortune bearing his signature going up for auction on July 30.
Most college students today have only known Apple as the fashionable, popular, commercially competent, and trend setting global technology giant it is today. However, 23 years ago Apple Computer, Inc. was struggling to survive while trying to sell Macs in a PC world centered around Microsoft Windows. Things began to change after Apple acquired NeXT in a surprise deal that was announced in the last week of 1996 and was completed on February 7, 1997.
It seems little went right for NeXT and certainly nothing remains of this once promising company — except that it is the reason Apple survives and it's how the web began. AppleInsider on the peculiar story of the company Steve Jobs formed after leaving Apple on September 12, 1985.
Every venue in the history of publication has pieces that they like a lot — but never got as much traction as they thought it would. To celebrate the end of the year, AppleInsider staff got together to discuss not what you guys clicked on the most, but the editorial and feature pieces that we liked best in 2018.
Apple's recently-confirmed $3 billion purchase of headphone maker and streaming music provider Beats may be the largest cash outlay in its history, but it's far from the Cupertino company's biggest bet on an acquisition.
A documentary from the 1980s focusing on the early days of NeXT shows late Apple cofounder Steve Jobs at work behind the scenes at his second computer startup, offering a rare glimpse at how the tech guru handled his charges and what he thought of the future of personal computing.
A technology journalist has uncovered hours of previously-unreleased recordings of audio interviews with late Apple co-founder Steve Jobs that collectively show how the growth he experienced during his so-called "wilderness years" at NeXT and Pixar prepared him for success later in life.