Apple's ad campaigns made a strong showing at this year's Art Director's Club awards, picking up the "Best in Show" Black Cube award, four Gold Cube awards, three Silver Cube awards, and six Bronze Cube awards.
Apple's production expansion in Vietnam may not be just a partial shift of the AirPods supply chain from China, as a report claims Apple will be using factories in Vietnam to create its long-rumored over-ear headphones.
Following in the ignominious footsteps of Samsung and a number of Chinese smartphone makers that "borrow" from Apple's popular designs, HTC is reportedly working on a pair of copycat AirPods tentatively called "U Ear."
The success of Apple's AirPods line did better than the company "could ever imagine," Apple VP of product marketing Greg Joswiak claims in a profile on the audio accessories' popularity, one that also reveals extensive resources have been put into mapping ears.
Apple is shifting a substantial portion of its current AirPods production from China to Vietnam, and appears to be considering a release schedule later than previously predicted for an AirPods refresh.