Apple on Friday published a new series of iPad Pro advertisements that depart from past commercials by positioning the tablet not as a PC replacement, but as a "new way" of accomplishing various tasks, from taking notes to podcasting.

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New markdowns are in effect on Apple's latest hardware, with 2018 MacBook Airs up to $150 off. The 11-inch iPad Pro is also on sale, with prices starting at $729 after $70 to $100 in savings. Meanwhile, those looking for a 2018 13-inch MacBook Pro can pick up current Touch Bar models at up to $150 off. And AirPods are back in stock.

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Mid-January Apple specials are in effect now with instant and coupon savings of up to $250 off. Save on 2018 MacBook Airs, 11-inch iPad Pros, 2018 MacBook Pros and more, with prices starting at just $769.

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In an unusual marketing ploy, Apple has premiered a mobile-only website selling the 2018 iPad Pro, boiling its advantages down to four main points.

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If you're looking for an iPad Pro-specific USB-C hub, the HyperDrive is definitely the best yet.

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Accessory maker Brydge this week opened the pre-order process for the long-awaited keyboard cases for Apple's 2018 iPad Pro, including both the 11- and 12.9 inch formats.

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Discounts on Apple products are heating up as CES winds down. Grab a 2018 iPad for $279 to use with newly announced iOS-connected devices, or pick up an upgraded 13-inch MacBook Pro from just $1,349. Apple's 2017 12.9-inch iPad Pros are also on sale from $699 after clearance markdowns.

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Zagg has launched new accessories for the iPad and iPad Pro lines, including an all-new Slim Book Go, the Rugged Book Go, and Messenger Folio cases and keyboard bundles for working while on the move.

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Apple has published a support document detailing the new iPad Pro's enclosure manufacturing process, in an attempt to assure customers that the new device is durable and strong.

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Apple authorized resellers are knocking up to $50 off Apple's new 2018 11-inch iPad Pro this weekend, with free expedited shipping on many models. Grab the deals while supplies last.

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While supplies last, Amazon-owned Woot has refurbished 9.7-inch iPad Pros with cellular marked down to just $299.99. Need more space? Upgraded 128GB Wi-Fi models are also on sale for $359.99, a discount of $390 off original MSRP.

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Ringing in the new year, retailers are offering cash discounts on HomePods, MacBook Pros and iPads with discounts of up to $280 off. Ready to tackle tax prep? H&R Block Deluxe + State 2018 is on sale for $17.98 today only while supplies last.

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Looking back at the last month of 2018, Apple revealed how its technology was literally saving lives. However, it also had to contend with lawsuits and a new PR misstep with its iPad Pro.

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October 2018 saw Apple host an iPad Pro, Mac mini, and MacBook Air refresh event -- but Bloomberg dropped an iffy China iCloud spy chip bombshell. Plus, Kanye West elected himself as an unofficial Apple spokesman. All this and more, in Apple's October 2018 in review.

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Today is the last day to save hundreds on iPads, with prices starting at just $279. Apple Watches are also on sale, with cash discounts on both Series 3 and Series 4 models. Meanwhile, Anker USB-C accessories and Qi wireless chargers are up to 48% off while supplies last.

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Extended by popular demand, B&H Photo's Mega Deal Zone is now valid through Saturday night. Pick up a 2018 MacBook Air for just $999 or a 2017 model for $799, both $200 off. Apple's new 2018 Mac mini is also on sale for $699, while iPad Pros are $250 to $350 off.

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For six more hours B&H is slashing hundreds of dollars off Apple hardware during its Mega DealZone event. Grab a 2017 MacBook Air for just $799 or save $200 on 2018 models starting at just $999. MacBook Pros are also up to $900 off, while iPad Pros are $250 to $350 off. New 2018 Mac mini models are also discounted by $100 to $150, with prices starting at $699.

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It's easy to say that iPads are easy to use: it is certainly possible to get one out of its shrink-wrapped box and be working on it in a few minutes. Yet you begin by having to make a lot of decisions and you end being able to make a lot of choices. You get it out of the box, we'll take it from there.

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The second-generation Apple Pencil was released alongside the 2018 iPad Pro, and things are a little bit different this time around. AppleInsider explains everything you need to know about Apple's latest iteration of its iPad Pro stylus.

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The 2018 iPad Pro is constructed to Apple's high manufacturing standards, an executive has claimed, in response to a customer query asking about the recent reports some iPad Pro models are shipping with a slightly bent chassis.

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