How can new competitors rival Apple's existing library of 75,000 mobile apps and installed base of 50 million users? Microsoft's approach with the Zune HD relies on overt adware, an approach Apple has deliberately avoided.
Apple makes its money selling hardware while Microsoft's revenues are from software. Yet in the mobile device war heating up between the iPod touch and the Zune HD, Microsoft is focusing on hardware features while Apple is shifting its marketing attention toward the iPod's vast library of third party software, particularly games.
Just when you thought Microsoft had given up on the Zune as a product and had retreated to referring to it as a nebulous cloud of conceptual features, the company comes out with a new device supporting a mobile-optimized OLED screen, a wildly powerful yet super efficient new multi-core Tegra graphics processor and support for high definition radio. The problem is that none of those things are actually true.
The glossy-finished new fifth-gen iPod nano builds upon last year's tall and slim form factor by adding video recording, FM radio with iPod tagging and Live Pause, VoiceOver navigation, a built-in Nike+ step counter, and a slightly larger and improved 2.2" display, all packed into the same thin aluminum tube.
Apple's new iPod Nano sports a larger screen, video recording, a built-in Nike+ pedometer, VoiceOver, and an FM radio with a Tivo-like live pause feature in last year's slim package. Here's what's in the box.
A rare misstep on Apple's part saw the world's tech darling surprise in an unusual way Wednesday, leaving onlookers scratching their heads at changes — or lack thereof — to certain members of the iPod family.