In an internal video sent out to Apple Store employees on Tuesday, Apple SVP of Retail Angela Ahrendts clarifies the situation with Apple Watch and 12-inch MacBook availability, reiterating the need to push customers toward online sales as supply catches up to demand.
With the launch of its new ultra-portable 12-inch MacBook, Apple has signaled that the future of notebooks is here. The future does indeed look bright, though the initial cost and compromises made in building the new MacBook should keep most people from buying in — for the first generation, at least.
Already a showpiece of technical innovation, Apple's 12-inch Retina MacBook appears to have one more trick up it sleeve in the form of a new, in-house SSD controller likely born of the company's 2011 acquisition of Israeli firm Anobit.
After it debuted last week to mixed reviews, Apple's all new 12-inch MacBook was dissected by a Chinese owner on Tuesday, who subsequently posted images of the teardown online.
Apple lifted its review embargo on the new 12-inch MacBook on Thursday, and the first early-access reviews began to emerge, praising some of the notebook's futuristic design traits while typically criticizing issues like weak performance and a lack of present-day compatibility.
Ahead of the 12-inch MacBook's expected release later this month, a Ukrainian electronics reseller got its hands on the device to produce a fairly detailed video looking at hardware, performance and design.
Fresh benchmark statistics posted to the Web on Wednesday suggest Apple's upcoming 12-inch MacBook laptop will perform at levels commensurate of older MacBook Air models from 2011.
Consumers looking for an early glimpse at the shipping version of Apple's all-new 12-inch MacBook need wait no longer, as the Force Touch-packing ultraportable has found itself the subject of a pre-release unboxing video in Vietnam.
The new Force Touch trackpad found on the latest 13-inch MacBook Pro and upcoming 12-inch MacBook features an entirely new method of input, activated by applying additional pressure to the trackpad. AppleInsider offers a closer look at how force click works, and what new possibilities it opens up for OS X.
Apple has packed its all-new MacBook with some impressive technology, but its outstanding battery life — nine hours from a single charge — may be the most staggering. AppleInsider took a look under the hood to see how they could have done it.
To pursue its continuing obsession with thinness, Apple has gone to extraordinary lengths with the keyboard on the new 12-inch MacBook, redesigning it in a way that is thoroughly distinct from its Macbook Air and MacBook Pro stablemates.
Apple recently made a splash by announcing a new 12-inch MacBook that features a single port for both power and data transfers: USB-C, a new connector spec that may sweep away not just USB 2.0, but also Thunderbolt — and possibly even Apple's Lightning.
Pressure-sensitive drawing is now capable with any stylus or just a finger on the new MacBook Pro with Force Touch trackpad, thanks to an update to the Inklet OS X app from Ten One Design.
At the heart of Apple's upcoming 12-inch MacBook is the Intel Core M, a processor series launched late last year and meant to power extremely light notebooks and tablets. But the new chips come with their own set of benefits and sacrifices, particularly for people considering other MacBook models.
While many in the media are enamored with Apple's latest thin-and-light notebook, competing PC makers haven't been so kind, taking to Twitter to ridicule Apple's offering for not being the slimmest, cheapest, or highest-resolution on the market.
Apple's latest notebook may need some time to meet the lofty sales bar set by its siblings, according to KGI Securities analyst Ming-Chi Kuo, as the relatively high price and unconventional port arrangement could temper demand at the outset.
Two companies major accessory makers have capitalized on Apple's latest hardware announcements to introduce new products: Griffin has revealed the WatchStand for the Apple Watch, while LaCie has premiered a USB-C version of the Porsche Design Mobile Drive, aimed at Apple's 12-inch MacBook.
In a special AppleInsider podcast episode, we get reactions from Daniel Eran Dilger, who was at Monday's event that ushered in a brand new 12-inch MacBook with Retina display, refreshed MacBook Air and MacBook Pro models, and extensive details regarding Apple Watch specs and pricing.
Apple's "Spring Forward" event on Monday was jam-packed full of information about upcoming products, including the Apple Watch and the all-new MacBook with Retina display. AppleInsider offers a quick video summary of all the news.
Alongside its all-new, ultra-slim MacBook, Apple on Monday also revealed some additional accessories including a redesigned power adapter that takes its cue from the iPad and a set of breakout adapters for the device's lone USB-C port.
{{ summary }}
AppleInsider Staff
Neil Hughes
Sam Oliver
Roger Fingas
