Apple's 2018 iPhone models -- particularly the XS line -- offered the first significant boost to 4G data speeds in several years, according to research firm OpenSignal.

Legendary investor Warren Buffett reduced his position in Apple to 249.6 million shares as of Dec. 31, with the reporting period ending just days before the tech giant announced it would miss first quarter revenue guidance due to sluggish iPhone sales.

According to recent regulatory filings, Apple has acquired U.K.-based digital marketing firm DataTiger in a move that could bolster the tech giant's already prodigious marketing apparatus.

Although Apple is now widely predicted to reveal its streaming video service on March 25, the actual launch could still be months away, a report said on Thursday.

Apple has made more stock of the iPhone SE available through the clearance section of its online store, giving users wanting to pick up the compact iPhone yet another chance to buy one from the company directly, though it is likely to be a short-lived sale.

Actions to revive Chinese iPhone sales aren't having much luck, at least not so far, but the next two months are more important if there is going to be a short-term turnaround in the country.

Lego's upcoming Hidden Side playsets will offer ARKit 2 'haunted' gameplay using a companion iPhone app, offering more ways to play.

Under pressure from citizens and lawmakers, Amazon has pulled the plug on a large facility in New York City and is walking away from billions in incentives.

Entertainment megacorporation Disney has, for the first time, replaced Apple at the top of MBLM's annual "Brand Intimacy" study in the U.S., gauging the emotional attachments manufactured by brands.

Apple's macOS Mojave is a great software update for most users. But, it isn't for those who are using an Nvidia graphics card in their Mac Pro or inside of an external GPU enclosure, so let's talk about why.

It's believed that if you're a publisher signing up to the forthcoming Apple news and magazine service, you will have to agree that the company keeps half the revenue from the service, and pays out the other half in aggregate to all publishers. If that's true, it's either going to give publishers a great deal more money than they had before, or force further painful contraction in the industry to the benefit of nobody but Apple.

Illustrating the potential threat from untrusted accessories, a hacker has developed a proof-of-concept Lightning cable with a hidden Wi-Fi chip that could allow parties to seize control of a Mac.

Lee Clow, the founder of Apple's main ad partner TBWA\Media Arts Lab, is retiring after spending a large part of his career working on Apple's most iconic campaigns including Think Different, Mac vs PC, and the 1984 Super Bowl commercial.

If the date is correct, we're likely to have an event on March 25 that will see Apple launching two major services including a more coherent Apple News service with magazines and other publications, plus the debut of Apple's streaming video service -- but what about hardware?

The U.S. Army has compared the production of future weaponry to Apple's creation of the iPhone as it searches for a contractor to design and produce next-generation rifles, with the hope the next gun created for the military will produce a similar level of revolution to "small arms."

Modified iPhone 7 and iPhone 8 models are to go back on sale in Germany using Qualcomm modems instead of Intel, to avoid a ban in the country as part of an ongoing worldwide legal battle between Qualcomm and Apple.

In a new feature published by Apple on Wednesday, Hollywood director Barry Jenkins goes deep into how he has embraced technology like Mac to help create films after starting in a traditional film background.

A report Wednesday added to escalating controversy regarding Apple's Enterprise Certificate program, saying the tool is being used to distribute hacked versions of popular apps, effectively sidestepping stringent App Store guidelines.

Grocery chain Kroger Co. rolled out a first-party mobile payments solution on Wednesday as it continues to rebuff third-party solutions like Apple's Apple Pay.

According to a report on Wednesday, Apple has signed a number of publications to an upcoming subscription news service despite what at first blush appears to be an exorbitant 50 percent revenue split.