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Wednesday, June 25, 2014, 02:20 pm PT (05:20 pm ET)

Google's Sundar Pichai targets the enterprise with Android L, featuring Samsung Knox

Google's head of Android development Sundar Pichai made brief remarks at Google IO to address the enterprise, a market that so far has largely ignored Android while enthusiastically adopting Apple's iOS mobile platform. Notably, his solution involved a "contribution" of Knox security by Samsung, Android's largest licensee.



Google hopes to be taken seriously by business with its upcoming "L" release (perhaps "Lollypop") of Android 5.0, slated for release later this year. Pichai in particular directed attention at new efforts targeting data separation and security and the bulk deployment of apps, two of Android's largest weaknesses in the business market.

Samsung "contributes" Knox to Android



Pichai specifically noted that the future Android 5.0's security layer involves Samsung's "contribution" of Knox, a feature that company unveiled last spring as part of its "SAFE" (Samsung for Enterprise) initiative.

Knox principally erects a "container" or sandbox around corporate apps and data to prevent any unauthorized mingling with a users' private, unsecured email, apps and other personal data.

Samsung SAFE Knox


According to a report by The Information, Google and Samsung faced a tense standoff in January regarding Samsung's demonstration of a new user interface dubbed "Magazine UX," which Pichai determined to be a direct threat to Google's control over and monetization of Android.

Pichai was reportedly "prepared to forbid" Samsung from using the ostensibly open Android operating system unless it fell into line with Google's requirements. That demand makes more sense given Google's latest announcement of a second attempt at delivering its own cohesive user interface for Android, an web-inspired initiative it calls "Material Design."

But the standoff also explains how Samsung could be strong-armed into "contributing" Knox, a significantly differentiating feature that has made some of Samsung's products at least possible for government and corporate users to buy, while other Android vendors have been virtually shut out of the enterprise entirely, as alluded to by IDC's Mobility Research Director Ryan Reith.




Samsung's Knox fails to pop Android sales to shops



After announcing Knox last spring, Samsung immediately began marketing its Galaxy S III and Note II as "SAFE for business" via billboards portraying Samsung devices running mockups of business presentation and project management software that doesn't really exist



Samsung also began offering trade-in rebates for companies willing to purchase hundreds of Galaxy devices, suggesting that companies could "save" tens of thousands of dollars trading in their fleets of higher end iPhones for rebates of no more than $300 each while paying full price for new mobile devices in order to become Samsung customers. That strategy didn't work very successfully.

A year later, Samsung hasn't made a dent in Apple's overwhelming dominance in the enterprise. Last spring, Apple's iOS made up 75 percent of all mobile device activations by Good Technology, and this year the Q1 figure remained at 72 percent.



Among business tablets, there's even less competition. Apple's iPad made up 92 percent of Good's enterprise activations, resulting in an overwhelming number of custom corporate apps—93%—targeting iOS. Once invested in iOS, business users are even less likely to evaluate incompatible alternatives.

In May, Samsung executive Dr. Injong Rhee acknowledged to the Wall Street Journal that while the company has delivered 87 million devices embedded with Knox, only 1.8 million of those are actively using Knox.

The paper noted that the executive "declined to comment on how many paid customers the company has won so far with its Knox system."

Google's "race to make Android work for businesses"



A second report by Amir Efrati for the The Information detailed Google's strategy and difficulties in winning over business users from iOS, the day before Pichai unveiled Google's plans to adopt Samsung's Knox.

Efrati profiled Needham Bank's chief technology officer James Gordon, who manages devices for the organization's 180 employees. Gordon described efforts to deploy an investment officer's Samsung Android phone as a "kludgy" process, noting that his team "'doesn't want to support Android' because 'there's a lot of complexity' in configuring the devices."

Gordon was cited as saying "we've been growing up with Apple devices, and it still comes down to user experience," noting that his bank 'trusts Apple more' and would be more likely to recommend Windows Phone than Android given that his employees use Microsoft Office.

The report also cited Craig Johnston of IT consulting firm NTT Data, who outlined all of the Mobile Device Management options supported by iOS that are not addressed by Android, with or without Knox, and Windows Phone 8 (sample below).

MDM policies on mobile OSs


Johnston noted that Android is "really suffering" and is seriously behind in supporting the mass deployment tools and options Apple most recently addressed in February. Apple began working to make iPhones relevant to companies back in 2008, and has made corporate support a primary focus in every subsequent release of iOS.

"iOS is very established so it will take time" for Android to make any progress Johnston was cited as saying.

Roman Foeckl, the chief executive of global security vendor CoSoSys noted to AppleIsnider that "todays announcement at Google I/O to add more security and granular controls to Android is good news for Enterprise admins that are facing the challenges of BYOD.

"Google is bringing more power to Android on the OS layer for dual-persona features that allow for a clear separation of personal and business data on one device. This is what will continue driving adoption of Android devices in the enterprise as this is an essential feature for enterprises that have this requirement to be compliant with different regulatory requirements and industry standards."

Foeckl added, "Google is adding more features for Mobile Device Management to Android as Apple has done for years in iOS. As device vendors like Samsung have adopted their Android distributions with features such as Knox it was about time that Google follows this device vendor requirement that is driven by business and enterprise customer demand.

"Apple has for years empowered enterprise IT with full management capabilities in iOS that developers for Android MDM solutions had to replicate or find workarounds that never gave that powerful of a feature set of APIs as iOS had since early versions of iOS. Growing large scale deployment in Enterprises and Education are forcing Google to follow Apple's iOS."

Google's next leg of the enterprise race involves distributing its new software



The Information also called attention to Google's parallel issue of not having most of its Android user base running on the latest version, nor even able to upgrade in many cases.

Google has focused on delivering updates via "Google Play Services," a metric Pichai called attention to in his presentation today. However, for enterprise users who demand security, Google Play updates aren't enough to patch up a fragmented array of phone hardware running a broad swath of different API versions of Android, many of which contain serious underlying security vulnerabilities.

In February, Pichai blew off a question about Google's security with a response stating, "we do not guarantee that Android is designed to be safe; its format was designed to give more freedom. When they talk about 90% of malicious programs for Android, they must of course take into account the fact that it is the most used operating system in the world. If I had a company dedicated to malware, I would also send my attacks to Android."



One month prior to that, Cisco issued a report targeting enterprise users noting that 99 percent of mobile malware targets Android, harmonizing with comments by Juniper Networks in a report last summer that noted that "77 percent of Android's threats could be largely eliminated today if all Android devices had the latest OS. Currently only 4 percent do."

Apple's Tim Cook called particular attention to the rapid adoption of iOS 7 by users, noting earlier this month at WWDC that 89 percent of the company's mobile users are actively using iOS 7. Google's latest figures indicate that only 13.9 percent of Android users who actively access Google Play (a figure that excludes most Android users in China or users of forks like Amazon's Fire lineup) are running a version as new as iOS 7.

The largest block (29 percent) of Google's own active Android users are still on Android 4.1, released in the summer of 2012 alongside iOS 6. Another 28 percent are on an even older version of Android dating back as far as 2010 when Apple released iOS 4.