AppleInsider Staff
Apple on Tuesday announced to developers that it has extended iAd support to an additional 70 countries, with the advertising network now in 95 countries around the world.
The expanded iAd availability was announced through Apple's developer webpage, which notes additional countries include those in the Americas, Europe, Asia, the Middle East, Africa, and Australia.
The aggressive iAd rollout foreshadows Apple's intentions for the branded advertising platform, which has failed to live up to initial expectations. Apple is pressing for more comprehensive placement for its clients, good examples being integration with iTunes Radio and the introduction of full-screen interstitial video ads in August.
Apple also reminded developers that iAds can be created using iAd Workbench, the company's easy to use campaign generation, modification and tracking tool. Further, iAd Producer was recently updated with new capabilities, including support for fullscreen iPhone banner ads. Apple's iAd Workbench is open to anyone with a valid Apple ID.
Just last week, rumors suggested Apple is working to integrate Apple Pay with its iAd platform by including interactive buy buttons for advertised products. According to reports, the system could roll out in time for the lucrative holiday shopping season.
Amber Neely
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12 Comments
95 ‘regions’ reminds me of the background work I’m doing for Ameriwank, creating alt-regions of the expanded US (midwest, southwest, etc.). But even there I don’t know that there’ll be 95 of them.
Why not “Apple makes iAd available in 70 more countries; total climbs to 95”?
Anyway, I still strongly believe that video iAds could revolutionize channel streaming on the Apple TV. Get the same programming as on an OTA channel, but with intelligent, interactive ads instead of the OTA ad stream at commercial breaks. Pick the ads that pertain to you, never show the bad ones again. Saves consumers, companies, and agencies millions of dollars to never waste time seeing another cute dancing animal again or what have you.
And by making ads interactive, the time would pass more quickly. Or you could save yourself the trouble and just buy the show from iTunes and auto-stream it commercial free at the exact time it was shown OTA.
They should bring the price down by about 5000% - make it accessible for more interesting local companies.
They will get there eventually, the price has been dropping annually since their $1,000,000.00/ad debut in 2010 with 5 clients.
is Apple making any significant profit with this, or is it more on the "ping" side of things?
Has anybody find list of those 70 countries? Or all 95%?
Why would anyone want ads on Apple TV? I'd rather everything goes subscription like Netflx with zero ads and no cable contract required. Once we get there think about it ... one day no political ads. So no need for $billions wasted on election runs.