AppleInsider Staff
Amid a surge in podcasting popularity, new data suggests that Apple continues to dominate the online broadcasting industry it helped create, with more than 8 out of every 10 podcast listeners using the company's iPhone, iPad, or iPod touch to tune in.
Among the 82 percent of podcast listeners who use iOS devices, nearly all — Â 78 percent — Â use Apple's built-in Podcasts app, according to a report issued by audio platform Clammr. The numbers come as podcasting is beginning to explode worldwide, a decade after rising to prominence alongside the iPod.
A similar report issued in February pointed to the inclusion of the Podcasts app in iOS 8 as a significant growth driver, helping in part to lead an 18 percent increase in podcast listens. The global popularity of NPR's "Serial" podcast, in which a journalist investigates a real-life murder case, was also cited as a contributing factor.
With podcasting now emerging from its niche status, it remains to be seen whether Apple has plans to continue stepping up its support of the format. The company is currently celebrating 10 years of podcasts in the iTunes Store, featuring a number of popular shows including Serial parent This American life and HowStuffWorks's Stuff You Should Know.
AppleInsider recently launched its own podcast in which editors discuss the week's top stories. New episodes are released on Fridays, and listeners can subscribe via iTunes or the official Podcasts app for iOS.
Wesley Hilliard
Andrew Orr
Malcolm Owen
David Schloss
Christine McKee
Amber Neely
Andrew O'Hara
26 Comments
Anyone here use Overcast as their podcast player? Heard good things about it, though I'm plenty happy with Apple's player.
[quote name="PotatoLeekSoup" url="/t/187274/more-than-80-of-mobile-podcast-listeners-use-apples-ios-devices#post_2749937"]Anyone here use Overcast as their podcast player? Heard good things about it, though I'm plenty happy with Apple's player.[/quote] I might start, I'm not overly thrilled with the revised Podcasts app in iOS 9.
And 100% of iPhone users use iOS.
And 100% of iPhone users use iOS.
What is your source? Provide a link. How the testing was done?
Yes, Overcast is great. I went from a Downcast to an Overcast player the day it was released. Marco Arment, the developer, has pretty good taste and a good design sensibility - very minimalist too, not overstuffed with features like many others. You'll really like it. Be sure to upgrade to get the killer features, especially Smart Speed. It will reduce silent gaps in your podcasts and save you hours/days/months of time - and you'll barely notice it's on. So far I've saved 47 hours of my life by using this feature (it keeps track).