Mike Wuerthele
A new research study has determined that not only did Apple garner nearly half of the online revenue generated, but that number has grown significantly since the last holiday season, at the expense of its rivals Fitbit, Samsung, and Garmin.
New data collected by Slice Intelligence shows Apple holding a commanding 46.6 percent of the holiday market share of wearables' online revenue so far, up from 37 percent at the end of November 2015. Apple's main competitor in the overall space Fitbit, has fallen from 36.8 percent of the revenue, down to 31.9 percent this year.
Other than Apple, the only company to gain revenue over last year's numbers is Garmin, jumping from 7.2 percent to 8.1 percent. Apple's rival in the smartphone market, Samsung, clings to fourth place, with a 4 percent share of the revenue, also down year-over year.
While Apple may or may not be leading in overall numbers of users, it appears to be continuing the trend of dominating the industry's profits, much the same way that it holds nearly the entire smartphone industry's profit.
Slice believes that the revenue from wearables is up 10 percent, year over year, outpacing electronics as a larger whole, but falling behind a 33 percent increase in mobile phones, and 21 percent growth in computers.
The analyst firm pulled revenue data from customer receipts of U.S. online shoppers, which totaled 46,703 buyers of wearables in 2016, between Nov. 1 and Nov. 28.
Tuesday's report comes hot on the heels of IDC's data, suggesting that the Apple Watch was losing ground to less expensive competitors prior to the holiday season .
Apple CEO Tim Cook refuted the numbers, at least in part. While not directly commenting on the time frame of the IDC data which was mostly before the refresh of the Apple Watch in September, Cook claimed that holiday sales of the wearable were "off the charts" with sell-through of the Apple Watch "greater than any week in the product's history."
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
19 Comments
Ah, Slice again, the private research company that came into existence at the same time as the Apple Watch specifically to analyze the Apple Watch sales performance through opt in web polls.
"So how confident are you that your estimates are better than IDC's?"
"Very confident Dave. Our original figures, estimated from receipts taken from all the shoppers in Alaska who have no arms, put the Apple Watch losing market share at a rate of 619% per week."
"Really?"
"Absolutely. In fact, according to our data, people all over the world were making their own Apple Watches and then forcing Apple to buy them."
"That's almost too incredible to believe."
"Yes, almost. But then we got new data, ran them through our proprietary prediction algorithm and discovered that Apple was slightly further ahead than we thought."
"Amazing. And where did this new data come from?"
"Tony."
"And is Tony an acronym for some advanced data sifting application?"
"No, Tony is the guy who delivers sandwiches at lunchtime. He said that Tim Cook reckons the Apple Watch is selling great."
"Oh. And so this proprietary prediction algorithm…?"
"Sarah in accounts. She heard it too."
Don't believe the poll numbers not about political candidates or watches.
Lets just keep throwing shit at the wall and see what sticks! Then claim we were right!If I were Apple, I'd be laughing my ass off watching people try and predict sales of their products. I hope Apple stops showing individual sales of all of their products eventually. They can just say we made X amount of money on X amount of revenue and leave it at that. Let everyone else try and figure this all out. LOL
someone will come out with an article how apple was down from 60% to 30% last week of November