Apple Savings total deposits equal $10 billion in 107 days

Apple Savings deposits have hit a landmark $10 billion since inception, fueled by holders sweeping Daily Cash into the high-yield savings accounts.

The high-water mark was reached after 107 days of availability, and announced in a release on Wednesday afternoon. In the release, it was also revealed that 97% of Apple Savings accounts customers were sweeping Daily Cash directly into the savings account.

"With each of the financial products we've introduced, we've sought to reinvent the category with our users' financial health in mind. That was our goal with the launch of Apple Card four years ago, and it remained our guiding principle with the launch of Savings," said Jennifer Bailey, Apple's vice president of Apple Pay and Apple Wallet. "With no fees, no minimum deposits, and no minimum balance requirements, Savings provides an easy way for users to save money every day, and we're thrilled to see the excellent reception from customers both new and existing."

Goldman Sachs appears to be happy about at least this part of their partnership with Apple.

"We are very pleased with the success of the Savings account as we continue to deliver seamless, valuable products to Apple Card customers, with a shared focus on creating a best-in-class customer experience that helps consumers lead healthier financial lives," said Liz Martin, Goldman Sachs's head of Enterprise Partnerships.

But, Goldman Sachs may not be all that happy about Apple Card. A report from January showed that Goldman Sachs posted over $1.2 billion in losses in the first nine months of 2022, driven mainly by loan-loss provisions and the Apple Card. The bank invested the money into building a system to support Apple Card transactions and has still to see a return on its investment.

With no fees, minimum deposits, or balance requirements, Apple Savings can hold cash-back rewards or money transferred from a different bank. Like the Apple Card, Goldman Sachs manages the Savings account and offers a 4.15% APY.

Apple Savings appears after an October 2022 announcement and a silent period until March 2023 when a clause referencing Apple Savings was added to the terms and conditions of the Apple Card. The April 17 launch was discovered when someone inspected the code from Apple's servers.

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12 Comments

tyler82 1107 comments · 18 Years

About 1 year ago

I am getting 5.06% on my UFB Money market account. And I didn’t need to damage my credit score by opening up another credit card account.

danox 3393 comments · 11 Years

Hmm… watch out here comes the special interests lobbying to the government pleading you can’t let Apple do that, they are a gatekeeper. :wink:

ApplePoor 302 comments · 5 Years

Ease of use

is the key phrase. My Daily Cash gets swept into the Apple Savings account every day be it lots of dollars or a few cents depending on my purchase volume the day before.

I do not need to go to the bank in person to deposit the funds. I have no need to chase a tenth of a percent interest by taking money from one bank to another.

I would not put or keep significant funds into this system. Obviously, a $6k laptop requires moving some funds just like any credit card payment and the Apple 3% cash back is over $180 but that is not big money.

One gets their own money back as "cash back" with the Apple Card, thus no income tax on that event. That money is now transferred into the Apple Savings account and earns interest that is income subject to income tax. Income is also sometimes called profit.