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Apple VP says retail initiative \'just getting started\'

 

In an interview with the Pioneer Press, the vice president behind Apple's retail segment admits the company's 101 Apple retail stores are just the beginning of an effort that will likely grow much larger.

"We had very high ambitions for our retail stores, yet they've clearly done better than we could have imagined," said Ron Johnson, Senior Vice President of Retail. "And the exciting part is that we believe we're just getting started."

The Cupertino, Calif.-based computer company has provided no indication of how many stores it plans to launch before leveling off, but documents obtained by AppleInsider sources have revealed over 700 locations world-wide that appear to be on Apple's radar. One document reportedly lists over 600 potential locations in the United States alone.

In 2005, sources say Apple will launch well over three dozen new retail stores, including 5 'mini' stores in the United Kingdom and much larger storefronts in Japan, Canada, and quite possibly Paris, France.