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Best Buy to offer iPads on launch day, hold April 11th promo?

It's no secret that Best Buy is on a short list of select Apple partners who'll be able to offer the iPad to its customers, but new — albeit unconfirmed — evidence suggests that the big box retailer may stock the device alongside Apple stores on April 3rd before launching a broader promotion a week later.

A purported screenshot of Best Buy's internal "Apple iPad Launch Playbook" suggests that upwards of 675 of its stores will have stock of the 9.7-inch touch-screen device on Saturday, April 3rd — the day Apple has designated as the official iPad launch day. It adds that a week later, Best Buy's nationwide circular will feature the device on its cover.

"Apple is launching their new iPad on Saturday, April 3 and Best Buy stores with Apple Shops (about 675 stores) will begin selling them on this day," the memo reads. "A future solution for all Best Buy stores is being discussed. At the time of launch, these products won't be sold on BestBuy.com. At the time of launch, the iPad will only be sold at Apple retail stores, Apple.com and Best Buy Apple Shops."

"On April 11, the iPad will be on the front cover of the ad for all stores even though all stores won't be carrying the units at launch," the memo continues. "Stores that don't carry the iPad at launch should direct customers to the nearest Best Buy Apple Shop."

The memo corroborates an email response from Apple chief executive Steve Jobs on the matter that was obtained by AppleInsider last week. A customer had asked whether the iPad would be available for purchase with Apple's authorized resellers. To this, Jobs replied: "Initially at Apple Retail and online stores and Best Buy."

E-mail 1

This omits AT&T retail stores, which are likely to get the iPad treatment when 3G-enabled versions of the device begin shipping in about 30 days. Earlier comments from Apple chief operating officer Tim Cook were also consistent with this approach, with the executive only specifying Best Buy and 'other Apple assisted locations' when asked where the device would be available for sale outside the company's direct channels.



21 Comments

SpamSandwich 20 Years · 32917 comments

All in all, should be a massive day for Apple, retailers, developers and customers!

isaidso 16 Years · 750 comments

Technically a "SuperStore". Not a "Big Box" store.

jerseymac 16 Years · 408 comments

Be interesting to see what kind of Apple Party Best Buy intends to have to launch the iPad.

In my area, Best Buy does a poor job of promoting the Mac. They have the Apple Boutique but the computers on display don't have any content. No iLife apps or pro apps are installed. Just Snow Leopard. Makes it hard to see what you can do with a Mac right out of the box. Most people come over, use Safari, look at the price tag, gasp, and head for the PC section.

strangethingintheland 18 Years · 15 comments

if this is a true image, what is the apple app for $79 listed under accessories?