Neil HughesA new job listing from Apple advertises a position for a "Creative Technology Manager" to lead the new creative technology team. The position, a part of the company's worldwide marketing communications group, will spearhead new HTML5-based content on Apple's website.
"This individual will be responsible for driving web-standard (HTML5) innovation that enhances and redefines the marketing of Apple's products and services to millions of consumers," the job listing reads. "Work will also include exploring opportunities with apple.com, email and mobile/multi-touch experiences on the iPhone and iPad."
It states that the person will lead a team to develop interactive prototypes for HTML5 websites "to evaluate innovative ideas and approaches to standards-based" development. The job will require the person to explore new types of content on apple.com, including websites specifically designed for mobile and multi-touch browsers.
Apple has recently added a handful of interactive HTML5 features to its website. This month, it released a new movie showtimes section of its Movie Trailers page, which allows users to automatically find the nearest theater and check showtimes on a desktop or iOS device.
And in August, a new option to compare Macs was added to Apple's online store. That HTML5-based web feature allows customers to review the hardware specifications and prices of multiple machines at once.
In June, Apple highlighted the interactive capabilities of HTML5, showing off features such as a 360-degree view of the entrance to Apple's iconic Fifth Avenue store in New York City, or an embedded trailer for the upcoming movie "Tron." These demonstrations were accomplished without any browser plugins and can be viewed in a a browser that supports HTML5, like Apple's own Safari.
Apple's promotion of HTML5 is part of the company's stance against Adobe Flash, which Chief Executive Steve Jobs slammed as unfit for mobile devices in a letter published earlier this year. Flash-based Web content is not available on iOS devices.
When the iPad launched earlier this year, Apple also launched a new section of its website to show off other sites that are iPad ready. Many of the featured sites offer embedded HTML5 video, and all of them rely on Web standards, including CSS3 and JavaScript, without relying on Flash.
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92 Comments
As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.
As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.
Isn't it too early to be calling time on HTML5. When I visit Flash sites on my MBP, my thighs begin to burn.
As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.
When you say HTML5 I assume you are speaking about a combination of JavaScript and other technologies used to duplicate Flash functionality. What we're really missing right now is a development environment to make these things more accessible for developers. Until then, the likes of Strong Bad will probably remain in Flash.
HTML5 (borrowing your usage to reflect all the technologies people tend to talk about under the umbrella of this term) is blossoming and will easily replace Flash for nearly everything in time. This is a good thing, because HTML5, JavaScript, SVG—they are open standards available to everyone and not controlled by a single company. As much as I make use of Adobe's tools in web development and design, I do not like one bit that they control Flash.
As bad as Flash is, let's face it... HTML5 thus far has proven far less capable than Flash. Adobe should really commit to cleaning up their code and make Flash leaner and more stable. The HTML workarounds are not as sophisticated or interesting as a clever Flash implementation.
Seems like capitalist are also very good at spending other peoples money, the big difference is only a few benefit under that form of capitalism. Having spent many years visiting a notoriously socialistic nothern European country which has an extremely high income tax compared to the US and seeing its citizens have by law, 4 weeks paid vacation, 100 percent health care coverage, mother and father leave (not at the same time) for 9 months, a housing market that is affordable to most of its citizens, free college education, etc... The US has many great things going for it, it does produce excellence and successful entrepreneur like no where else. The downside is a society with little safety net for the poor or middle class when illness or disaster strikes. Modern western style countries don't have homeless people like we do, they don't have citizens selling their homes to pay for medical bills, they don't have lawyers chasing ambulances and politicians that are owned by big corporations. So if you think returning to a Thatcher / Reagan government is where we need to go you have not been reading your history books.
Seems like capitalist are also very good at spending other peoples money, the big difference is only a few benefit under that form of capitalism. Having spent many years visiting a notoriously socialistic nothern European country which has an extremely high income tax compared to the US and seeing its citizens have by law, 4 weeks paid vacation, 100 percent health care coverage, mother and father leave (not at the same time) for 9 months, a housing market that is affordable to most of its citizens, free college education, etc... The US has many great things going for it, it does produce excellence and successful entrepreneur like no where else. The downside is a society with little safety net for the poor or middle class when illness or disaster strikes. Modern western style countries don't have homeless people like we do, they don't have citizens selling their homes to pay for medical bills, they don't have lawyers chasing ambulances and politicians that are owned by big corporations. So if you think returning to a Thatcher / Reagan government is where we need to go you have not been reading your history books.
Wow! you really tied that right into the topic...