Jobs spoke on Wednesday with Ina Fried of Mobilized, and explained that the location data stored on iPhones running iOS 4 is used to deliver location-based information. He took the opportunity to explain that Apple is not keeping track of everywhere its users have been, and also declined to specifically comment on other companies' privacy policies, including Google.
"The files they found on these phones, as we explained, it turned out were basically files we have built through anonymous, crowdsourced information that we collect from the tens of millions of iPhones out there," Jobs reportedly said.
Jobs also admitted that the technology industry has not adequately explained to users how location services on devices like the iPhone work.
"As new technology comes into the society, there is a period of adjustment and education," Jobs said in the telephone interview. "We haven't, as an industry, done a very good job educating people, I think, as to some of the more subtle things going on here. As such, (people) jumped to a lot of wrong conclusions in the past week."
Jobs' interview is part of a strong public relations push being made by Apple to counter what it sees as misinformation that has circulated in the media over the last week. Also on Wednesday, Apple issued a series of questions and answers, in which it explained that the size of the location information file and the length of time information is stored on an iPhone or 3G-equipped iPad is a software bug.
"The reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly," Apple said in its Q&A. An iOS update to address the issue is scheduled to arrive in a matter of weeks. "We don't think the iPhone needs to store more than seven days of this data."
In the interview, Jobs also revealed that Apple will take part in a U.S. Senate hearing on privacy scheduled for May. Apple and other technology companies were asked to participate in the Senate judiciary hearing on mobile technology privacy this week.
Finally, the Apple co-founder also said he would be interested to see how aggressively the press decides to pursue other device manufacturers with regard to user privacy. "Some of them don't do what we do," he reportedly said. "That's for sure."
Jobs' participation in the interview is also noteworthy because he has taken a medical leave of absence from his daily duties at Apple. The CEO announced his leave in January, but still took the stage to unveil the iPad 2 in March.
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Get well soon Steve!
Good to hear that Steve Jobs is taking this one head on. And well put:
?As new technology comes into the society there is a period of adjustment and education,? Jobs said. ?We haven?t as an industry done a very good job educating people I think, as to some of the more subtle things going on here. As such (people) jumped to a lot of wrong conclusions in the last week."
And I've loved Ina Fried while at CNet News. Glad she gets an interview with Steve and I hope there are many more. I know she did lots with big honchos at Microsoft, writes really great stories and understands technology very well. Bonus is her great sense of humor.
Jobs also admitted that the technology industry has not adequately explained to users how location services on devices like the iPhone work.
It wouldn't matter. The critics and whiners making a stink about it are just too lazy to take the time to actually understand the issue before shooting their mouths off.
"As new technology comes into the society, there is a period of adjustment and education," Jobs said in the telephone interview. "We haven't, as an industry, done a very good job educating people, I think, as to some of the more subtle things going on here. As such, (people) jumped to a lot of wrong conclusions in the past week."
Jumping to wrong conclusions is an understatement. Politicians use Apple as a punching bag in order to put them in the limelight and get coverage. Other folks simply hide behind the "Big Brother is watching us" mentality and spew out all kinds of conspiracy theories.
I kind of miss portions of years-past when irrelevant schmuck posters did not have the ability to reach a wide audience in such a quick fashion. People had more time to think about information before blasting away on the keyboard, only to look like idiots in the end.
"The reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly," Apple said in its Q&A. An iOS update to address the issue is scheduled to arrive in a matter of weeks. "We don't think the iPhone needs to store more than seven days of this data."
A bug they uncovered!? Weren't we (including Apple) all made aware of this issue almost a year ago?
Nice prioritization of bugs! Well done.
Nice prioritization of bugs! Well done.
That is my only real criticism of Apple here. They did not have their priorities in the appropriate order.