Rumor: Apple's Tim Cook visits Samsung to discuss OLED screens for 'iPad 3'
The report claims that Apple offered Samsung "an advance" for active-matrix organic light-emitting diode displays to guarantee capacity. Currently, the iPad 2 employs an IPS LCD display, the same screen that was used in the first-generation iPad.
The report claims Samsung's Super AMOLED displays offer brighter screens, less sunlight reflection and reduced power consumption. It also claimed that the new screens have a "significant advantage" over existing traditional LCD displays.
The report also said Apple's rumored switch to AMOLED screens from Samsung could spell trouble for LG, which currently provides LCD screens for the iPad 2. Earlier this month, it was claimed that light leaks that occurred with LG-manufactured iPad 2 displays caused Apple to already shift most of its existing touchscreen purchases to Samsung.
Rumors of Apple adopting AMOLED technology are nothing new, and even existed before the iPad was formally announced last year. And last December, it was said that limited supply of AMOLED screens was a "major reason" that Apple overlooked the technology for the iPad 2.