Sam Oliver
Though Apple leads sales in that market segment, its position has fallen considerably from 2010, when the Apple Cinema Display accounted for 53.3 percent of LED LCD monitors 24 inches and up, according to new data from NPD's DisplaySearch.
Nipping at Apple's heels in the big-screen LCD market is Samsung, which currently accounts for 24.3 percent of sales in that segment. Samsung's market presence in North America is up from 2010, when it had just 12.3 percent of larger computer LCDs.
Samsung did best Apple in sales of LED LCDs sized 24 inches and up outside of North America, taking 34.7 percent of the global market. Apple led that market segment in 2010, but was pushed to second place by Samsung in 2011.
Apple previously offered Cinema Display screens in sizes of 20 inches, 24 inches and 30 inches, but those were discontinued as Apple streamlined its product offerings. In 2010, they were replaced by one 27-inch LED Cinema Display.
Last July, the product was updated and renamed the Apple Thunderbolt Display, a 27-inch LED LCD screen with Thunderbolt I/O technology and built-in docking cables for MacBooks. Any Thunderbolt-enabled Mac notebook can dock with the display to create a full-fledged desktop solution, including a built-in FaceTime HD camera, 2.1 speaker system, and a number of ports including Thunderbolt for daisy chaining up to five devices. Apple also continues to offer the legacy 27-inch Cinema Display.
Tuesday's report is the first major indication of how Apple's Thunderbolt Display performs against competitors in the market. Samsung is one of the world's largest LCD makers, and is the primary supplier of Retina displays for Apple's new iPad.
Christine McKee
Oliver Haslam
Andrew Orr
Amber Neely
William Gallagher
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39 Comments
If you add this to similar surveys about computers that cost over $1,000 Apple seems to be doing pretty well at the high end all around. This would bode well for them in the TV arena if they venture there with a premium product. Just let it be up to 60" at least please!
If you add this to similar surveys about computers that cost over $1,000 Apple seems to be doing pretty well at the high end all around. This would bode well for them in the TV arena if they venture there with a premium product. Just let it be up to 60" at least please!
That same mentality doesn?t work too well in the TV market - the demand for a range of products of different sizes is very much against what Apple does.
Forget the idea of Apple doing a TV - it just makes more sense to do an Add-on box that they have more control over and is easier for consumers to invest in versus a massively large TV that they keep for 10 years until it breaks. The purchasing decisions behind TV?s and the Apple TV is very different. Too different.
That same mentality doesn?t work too well in the TV market - the demand for a range of products of different sizes is very much against what Apple does.
Forget the idea of Apple doing a TV - it just makes more sense to do an Add-on box that they have more control over and is easier for consumers to invest in versus a massively large TV that they keep for 10 years until it breaks. The purchasing decisions behind TV?s and the Apple TV is very different. Too different.
You make some great points here. Rather, how can they improve upon the Apple TV such that they force the TV market to conform to their model?
If we ignore all the speculation, the hard facts point directly to this: Apple is actively pursuing a commoditized consumption model for video.
I'm telling ya all.. Apple is heading Sony way. Apple can't compete with Samsung. (duck)
This is a bit of a surprise, but I love my 11" air and 27" display! Beautiful combination. Works the way is should, easy to plug in, recharge and I can keep my accessories plugged into the monitor.