Kevin Bostic
Almost a year after the device launched in the U.S., Apple has brought its newest Apple TV to India, and the company is currently looking to develop partnerships to stream content directly to TVs through the device.
ThinkDigit carried the news on Tuesday that the new Apple TV had appeared in Apple's Indian online store. An Apple India representative speaking with that publication stated that Apple is currently looking to partner with Indian content providers in order to bring content streaming services to its diminutive set-top box, bringing Indian customers access to services similar to Netflix and Hulu Plus.
Apple's streaming box retails for Rs. 7,900, or roughly $146. It competes with numerous other HD media players available on the Indian market, including Asus' O! Play Mini, Amkette's Flash TV HD, and the WD Live HD. ThinkDigit notes, though, that the media player segment has yet to achieve critical mass in the Indian market, so Apple may be able to have a big impact.
Apple has, over the last three months, seen sales shoot up 400 percent in India following an extensive advertising and marketing campaign. That aggressive approach to the Indian market came after years of Apple largely ignoring India, where smartphone penetration is thought to be less than 10 percent.
Apple launched its iTunes Music Store in the world's second most populous country this past December. The iTunes Store launched with local artists, such as AR Rahman, as well as U.S acts.
Stephen Silver
Christine McKee
Charles Martin
Amber Neely
41 Comments
Truly becoming a global company. With iTunes added to so many countries, slowly expanding the offerings (books, movies, TV, App Store etc) the Apple name will become known to every living person on the planet. Take a look at the [URL=https://itunes.apple.com/in/movie/hate-story/id591271928]movies section[/URL] on the Store, funny editing they do. Perhaps [B]digitalclips[/B] likes to see that. [VIDEO][IMG ALT=""]http://forums.appleinsider.com/content/type/61/id/20824/width/500/height/1000[/IMG][/VIDEO]
Pretty smart
Apple should stop going after market share with this. The Apple TV is already a cheap peice of plastic unbecoming of Apple's quality standards. Why don't they improve the quality standards, profit margins, market strictly to the wealthy, and stop competing with Roku and the other cheap market-share seeking manufacturers? Why does Apple need market share? They have superiority, niche marketing and inflated margins. Who needs anything else? [COLOR=red][B][SIZE=4]/s[/SIZE][/B][/COLOR] EDIT, BY TALLEST SKIL: Edited for visibility. Even I missed it the first time. :lol:
The AppleTV is a great device and it's secret is in AirPlay. If you have an iPhone or iPad, this is an amazing ability to stream ANYTHING to your TV near instantly. It's a quality unit and works great (as long as you have an Internet connection that can support HD streaming of course)
Apple should stop going after market share with this. The Apple TV is already a cheap peice of plastic unbecoming of Apple's quality standards. Why don't they improve the quality standards, profit margins, market strictly to the wealthy, and stop competing with Roku and the other cheap market-share seeking manufacturers? Why does Apple need market share? They have superiority, niche marketing and inflated margins. Who needs anything else? /s
No offense, but what the hell are you talking about? Apple TV is of no lesser quality than Roku or any other streaming box. It's 'cheap' because they choose to not charge much for it. And it has nothing to do with marketshare. If they wanted marketshare they'd give it away fro free with every Mac and iPad purchase (something that I think they actually should do, but not for marketshare, more so to build further engagement and push the beauty of AirPlay).
You're the first person I've heard say that it's cheap and a poor option for what it does. Baffling.