AppleInsider Staff
As is its wont, Apple will greet attendees at its first event of 2015 with a customized graphic wrapping around the Yerba Buena Center, a process which began in earnest on Wednesday.
Multiple photos on Twitter show the beginnings of an Apple logo with a multicolored green background, matching the invitations Apple sent out via email last week. Per usual, the Apple logo will be centered on the front face of the structure, just above and to the left of the entrance canopy.
Despite the fact that its media events generally last less than two hours and have fewer than 1,000 people in attendance — the Yerba Buena Center seats just over 700 — Apple goes to great lengths to define and control the atmosphere. That includes custom graphics and, in some cases, the construction of temporary one-off showroom spaces.
Earlier this week, AppleInsider showed exclusive footage of just such a temporary facility being erected behind the Yerba Buena Center. Though smaller than the standalone building constructed outside the Flint Center in September, it appears structurally similar, with white walls and a ceiling of white sheeting and is likely to house another hands-on demonstration area.
The "Spring Forward" event kicks off Monday at 10 a.m. Pacific, 1 p.m. Eastern. AppleInsider will be on hand at the Yerba Buena Center and will provide live coverage as the event unfolds.
Malcolm Owen
Christine McKee
Andrew Orr
William Gallagher
19 Comments
Ah, that time when Apple banners start going up on buildings. My favorite fucking time of the year.
It aint much of a spring where I am. There's snow on the ground and a new storm is coming soon, which is going to dump even more snow. I've been doing my best to contribute to global warming these past years, by drastically increasing my carbon footprint, but it hasn't done much good yet, because I could use some global warming right about now. Bring it on.
Having said that, I still look forward to this "Spring Forward" event on Monday, rain, sleet or snow.
I will of course be tuning in and watching it live via Apple TV.
Spring has sprung.
These events still give me that kid on Christmas morning feel...Can't wait.
Remember "Temporary Insanity"?... it's baaaaaaaack.