Consumers who weren't ready to to order at exactly 12:01 a.m. Pacific time on Friday have missed their opportunity to receive an Apple Watch on launch day, as every model is now unavailable until at least mid-May.
Apple Watch Sport was the first to go, with delivery times slipping to "4-6 Weeks" less than 5 minutes after pre-orders opened in some locations. Stainless steel models quickly followed, though some of the more expensive versions remained available for launch day delivery for over an hour.
Edition models skipped the 4-6 week window entirely, dropping directly to June, where nearly all models now stand.
Apple warned of supply constraints earlier this week, choosing to take pre-orders exclusively online to cope with expected demand. Many consumers appear to have followed the company's advice to stay home, leaving relatively quiet scenes at Apple retail stores around the world.
"We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet," Apple retail chief Angela Ahrendts said. "Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch."
Even the finely-tuned iPhone supply chain struggles to meet demand when new models are launched.
While some believe that Apple is purposefully withholding Apple Watch stock to drive an increase in perceived demand, that remains an unlikely possibility.
The Watch is an extraordinarily small and complex device, using many components that have never made their way into a shipping Apple product before. Sources told AppleInsider last month that Apple faced production issues with the wrist-worn device "at every stage of the development."
Apple CEO Tim Cook has previously discussed his displeasure with the fact that Apple is required to schedule major media events — Â like the Watch unveiling — Â months in advance, as it needs to coordinate the availability of venues larger than its on-campus auditorium. This situation prompted the addition of a larger facility to the company's new spaceship campus, and could have been a tip that Apple would have preferred to push the Watch debut back, but could not for logistical reasons.
Lending credence to word of supply constraints, Apple also shipped apparently buggy versions to advance reviewers, promising that new software would address many of their issues before consumers receive the devices, an extraordinarily unusual move for the company.
362 Comments
Countdown to the spin articles...the true measure will be to see just how many we see out in public over the next few months.
According the the Apple website, delivery is now into June.
I hope they'll fix it. The original iPhone software Wasn't perfect either, but hopefully Apple will get it ironed out before all these people think, "What did I order?"
Got our order in right after sales went live. Ordered a couple of sport bands along with our steel banded watches, but it looks like those will not arrive until after the Watch.
Blue and Black: 2-4 weeks
White: May
Hopefully they step up the production on the sport bands.
Here is an odd thing. When I placed my order via my iPhone using my standard Apple ID, the Apple Store App, and Apple Pay, the receipt was sent to my work email address and included my work phone number in the receipt. That email address and phone number are not linked to my Apple ID or Apple Pay at all. I have triple checked my account and my personal information is stored in Apple's systems. How could that have switched?
Impressive. I guess it's tough to know how much initial stock they had on hand.
Out of curiosity, any shoppers know if all combinations are showing the same delay?