AppleInsider Staff
Rap mogul Dr. Dre on Friday announced a Fourth of July debut of a bi-weekly radio show called "The Pharmacy," which will launch on Saturday as an Apple Music exclusive focusing on West Coast jams.
According to an Associated Press report, Dre's new hour-long show will start streaming tomorrow at 6 p.m. Eastern. It is not currently clear whether The Pharmacy will be a Beats 1 radio segment or a standalone station available through Apple Music, though recent developments to Apple's music strategy suggest a Beats 1 debut.
Dr. Dre, whose real name is Andre Young, joined Apple after his company Beats was acquired launched Tuesday.
Digital live radio, specifically the 24/7 Beats 1 station, is being touted by Apple as a tentpole feature that sets Apple Music apart from rival streaming services. Helmed by DJ Zane Lowe, Beats 1 has already announced a number of upcoming shows hosted by celebrities, including Elton John and St. Vincent.
This will be the second exclusive from Dre, who earlier this week released his seminal album "The Chronic" for streaming on Apple Music.
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33 Comments
The pharmacy? Seriously? Wow.
The pharmacy?
Seriously?
Wow.
His name is Dr. Dre....
[quote name="justp1ayin" url="/t/187058/dr-dre-to-debut-radio-show-the-pharmacy-as-apple-music-exclusive-on-july-4th#post_2744082"] His name is Dr. Dre.... [/quote] So he should call it the hospital. Always thought he was "doctor" in terms of doctoring other people's music to sound better. He doesn't call himself pharmacist dre. Even with a degree as a "doctor" of pharmacy, he'd be referred to as a pharmacist. But we both know that not the pharmacy being referred to. Surprised Apple is going with it.
Always thought he was "doctor" in terms of doctoring other people's music to sound better.
He doesn't call himself pharmacist dre. Even with a degree as a "doctor" of pharmacy, he'd be referred to as a pharmacist.
But we both know that not the pharmacy being referred to.
Surprised Apple is going with it.
Uh, not sure what the big deal is. The obvious analogy is that its a musical pharmacy- instead of dispensing pills, it dispenses music. The "hospital" sounds a lot more ridiculous, and the connection is a lot weaker. You go to the hospital if you're sick/injured, you go to a pharmacy if you need to buy stuff.
People can bitch about Beats1 Radio all day long, but the truth it is is something that will increase the evangelizing of Apple, and increase awareness of Apple to an even broader audience. Like everything Apple does, it will have a positive effect on the ecosystem and brand stickiness.
Why do I get the feeling we're going to see more and more announcements about radio shows from various artists/producers and others in the music industry? Every day it seems like there's something new. I think Apple wants to keep Apple Music/Beats 1 in the news during the first 90 days to really get people to tune in.
I like Apple Music and the custom playlists it's always showing me in For You. I've already heard some new stuff I hadn't before that is relevant to my musical tastes based on artists I've selected and my existing music. I'm interested in seeing how far Apple expands radio with new shows.