Daniel Eran Dilger
Apple's latest iPhone 6s family hasn't yet reached the public, but Vogue landed an early access model in time to capture New York Fashion Week.
The fashion magazine assigned its early-access iPhone 6s Plus to Kevin Lu, an iPhone photographer Apple has previously featured in its "shot on iPhone 6" promotional campaigns.
With the ability to capture 12 megapixel images and 4K video, the new iPhone 6s models greatly enhance the detail of iPhone photographs. The new phones' camera hardware is also faster.
"It's a lot quicker, so I can get more shots that I want, so I don't miss much," Lu was cited as stating in a report by Vogue.
"I also do videography, so the 4K video is really helpful because the quality is absolutely insane on a mobile phone and you can see a lot of detail," he added.
Apple's latest iPhone 6s models ship this week, along with support for iOS 9's new Live Photos, a feature that incorporates ambient sound and the animated context of a captured photograph.
Two years ago, Apple offered pre-release iPhone 5s units to Burberry in a collaboration to shoot the label's fashion show in September 2013.
Video captured by the new devices showed off their new ability to capture 120 fps Slomo videos of models strutting the catwalk while golden leaves fell from the sky.
Last year, Apple took advantage of Paris Fashion Week to introduce early editions of
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29 Comments
GoPro shares could fall due strong competition: Barron's - Reuters https://apple.news/AYqnIa-baQVCCssEguETucg
News Fail. Unfortunately, DED seems to have missed the bigger story that the photographer (intentionally or otherwise) actually took these photos with last year's iPhone 6 Plus, rather than with the new iPhone 6S Plus. Come on, Daniel, you're supposed to be one of the few tech journalists who pays attention to the details... http://resourcemagonline.com/2015/09/did-vogue-lie-about-using-an-iphone-6s-in-those-fashion-week-photos/58577/vogue-fashion-week-iphone-6s-exif-data/ https://www.reddit.com/r/apple/comments/3ljoao/vogue_lies_about_using_the_iphone_6s_in_a_fashion/ if anything, this story illustrates the gullibility of people fawning over sample photos from a new smartphone without demanding comparison photos from the previous model or from competing smartphones taken under identical conditions.
GoPro shares could fall due strong competition: Barron's - Reuters
https://apple.news/AYqnIa-baQVCCssEguETucg
That has nothing to do with Apple. The GoPro and the iPhone do not compete with each other in any way whatsoever.
The GoPro is a device optimized for action videos in grueling conditions, designed to withstand significant shock, dust, and water immersion while being very small, and complimented by a wide assortment of accessories for mounting on different surfaces. On the flip side, it has limited battery life and is extremely cumbersome to use under more casual conditions, not to mention that it isn't also a smartphone.
The iPhone's camera takes great photos and video with unparalleled ease but it is highly susceptible to damage from exposure to shock, dirt, and/or water. It is also much larger than a GoPro, especially when housed in one of few available protective housings housings.
Nobody carries a GoPro for taking spontaneous photos and videos. Nobody relies on an iPhone for capturing professional POV videos of surfers, snowboarders, mountain bikers, and sky divers.
If GoPro sales are suffering, it's because a) it is relatively expensive and difficult to use, b) several other tiny, POV video cameras have entered the market, an c) the market for these specialty cameras is relatively small.
They used the wrong photos, look at the reddit link again. They have updated the photos to the new ones.
I love the Apple strategy of courting the glitterati. I think it is a very astute strategy and an area where maybe only Samsung can get into using big wads of cash. Apple most certainly doesn't get this coverage for free, but I would imagine that the recent hires from the fashion and design world help a long way to build bridges.
Things like this keeps enhancing the aspirational aspects of the Apple brand and helps to make people who would not normally afford an iPhone save up to buy one.
I also think that Apple is getting more comfortable being a lifestyle brand rather than a technology provider. Good times.