Roger Fingas
In a rare TV appearance, Apple CEO Tim Cook will take part in an interview on Monday night's episode of Mad Money with Jim Cramer on CNBC, scheduled for 6 p.m. Eastern.
Cook is expected to discuss a variety of topics, including Apple's prospects in China, services growth, and what might be next for products like the iPhone and the Apple Watch. Cramer should also raise the question of whether there are any acquisitions in the company's future.
The executive is unlikely to provide any direct answers on future products or takeovers, in keeping with Apple's normal policy of tight secrecy. Cook will, however, periodically tease directions the company might be headed in.
The CEO has appeared on Mad Money before, specifically in March 2015, when he called in to praise Cramer on the show's 10th anniversary. Cramer in turn lauded Apple, even calling it "the greatest company on Earth."
The tone could take a different turn tonight, given disappointing quarterly results announced last week. Though Cook suggested that such comparisons might be unfair, Apple nevertheless posted its first year-over-year decline in iPhone sales, watching revenue fall nearly $8 billion as well.
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33 Comments
… After phone call with sog35
Dow closes up triple digits despite Apple's first 8-day losing streak since 1998!
It's a good thing that Tim Cook is putting himself out there and defending the stock!
Would you prefer that Apple remains silent and says nothing, which is what they usually do?
I think that Tim Cook's appearance can have a positive effect overall. B)
Damage control?