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Former Apple PR executive Natalie Kerris leaves Twitter after six months

Ex-Apple public relations maven Natalie Kerris is departing her position as the vice president of communications of microblogging service Twitter after only six months in the role, for unknown reasons.

"During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world," the social networking service said in a statement, confirming Kerris' departure. "We are grateful for her energy and enthusiasm and the impact she's had, even in this short time."

Twitter has come under fire for how it handles harassment on the platform. A general hands-off corporate approach to handling abusive users appears to be just now tightening up, with the permanent ban handed out to frequent terms of service violator Milo Yiannopoulos.

The service has only recently loosened requirements on how users can create a verified account, which adds extra safeguards against account theft by assailants.

Shortly after Steve Dowling was named as Apple's head of public relations, Kerris retired from Apple in April 2015, after 14 years of service. She had overseen PR efforts for iPhones, iPods, iPads, iTunes, and the MacBook Air, and assisted on Apple Pay and Apple Watch efforts.

Kerris was hired in February by Twitter, after founder Jack Dorsey's return to the company. Dorsey re-staffed the company after an exodus of key management positions in engineering, human resources, and media.

In the wake of Kerris' departure, Twitter's chief marketing officer Leslie Berland will lead both communications and marketing.



30 Comments

aaronsullivan 17 Years · 140 comments

Interesting and I know it's supposed to be about her, but I just couldn't take my eyes off Steve in the background. Such a simple genuine smile and a casual pose. 

2 Likes · 0 Dislikes
maestro64 20 Years · 5029 comments

that is because she realize that ship is sinking and she can not put a pretty PR wrapper on a pile of stink.

3 Likes · 0 Dislikes
srice 14 Years · 120 comments

I'll bet she wishes she could Ctrl-Z...

2 Likes · 0 Dislikes
mwhite 10 Years · 287 comments

sog35 said:
Apple needs to buy twitter.  Apple's social game sucks. 

Buy twitter and then expand their social services off of the twitter platform. 

Twitter will only cost about $15 billion to purchase. Much better than wasting money on the stupid buyback. In fact Apple could pay with Apple stock instead of cash. 

I'm really getting sick of Tim Cook not being aggressive in buying BIG companies.  Apple has extreme weaknesses in Social platforms and Cloud services.  Apple does not have time or the expertise to develop these in house (they have been trying for years).  Just buy Twitter and Dropbox/Box and get on with it.  You need to take risks to get rewards.

It looks like sog35 you would be a great CEO why aren't you not one haha right.

5 Likes · 0 Dislikes
JanNL 10 Years · 328 comments

Interesting and I know it's supposed to be about her, but I just couldn't take my eyes off Steve in the background. Such a simple genuine smile and a casual pose. 

Had the same, what a genuine expression. Almost an innocent curious look how other people can be so enthusiastic...