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Apple's Beats debuts celebrity-laden ad promoting new wireless headphones

Apple-owned Beats on Monday premiered a new video ad on Twitter, promoting the brand's latest wireless headphones: the BeatsX, Solo3 Wireless, and Powerbeats3 Wireless.

Set to the Pinocchio song "I've Got No Strings" by Disney — a major Apple business partner — the ad otherwise features a montage of celebrities wearing the products. Some names include musicians DJ Khaled, Pharrell Williams, and Nicki Minaj, and actors like Rebel Wilson and Steve Buscemi.

Of the headphones, only the Solo3 Wireless is currently available. The BeatsX and Powerbeats3 Wireless are due to ship sometime before Christmas, presumably before Black Friday shopping in late November.

The arrival of a new ad could imply that the latter two products will ship even sooner. Apple timed their announcement with the introduction of the iPhone 7, the first iOS device to omit an industry-standard 3.5-millimeter headphone jack.

All three devices feature Apple's W1 chip, which not only makes pairing easier but may improve battery life and range, potentially to as far as 400 feet or more.