Roger Fingas
Apple Music has topped 30 million paid subscribers, Apple confirmed on Thursday, supplying background for an interview with executives Jimmy Iovine and Larry Jackson, and Beats 1 DJ Zane Lowe.
The service hit the 27 million milestone around the time of June's Worldwide Developers Conference, suggesting growth of roughly 1 million people per month since. In reality that growth has likely been uneven, perhaps surging around the release of new products such as 10.5- and 12.9-inch iPad Pros, and more recently the iPhone 8 and iPhone 8 Plus.
Apple's growth still leaves it well behind the leader in on-demand streaming, Spotify, which broke the 60 million paid barrier in July. Still more listeners are believed to be on the company's ad-supported free tier.
"I don't believe that what exists right now is enough," Iovine said in the Billboard interview. "I believe we're in the right place, we have the right people and the right attitude to not settle for what exists right now. Just because we're adding millions of subscribers and the old catalog numbers are going up, that's not the trick. That's just not going to hold," he commented.
Iovine has previously complained that artists aren't being paid well enough by services with free tiers, like Spotify and Pandora. In the Billboard interview, he noted that streaming services are often riding on money from older music catalogs — which can be cheaper to license — while simultaneously faced with competition from free platforms like YouTube.
"I just don't think streaming is enough as it is," he elaborated. "I don't agree that all things are going to be OK because Apple came into streaming and the numbers went up. Look at the catalog: It's a matter of time before the '60s become the '50s and the '50s become the '40s. The people that are listening to the '60s will die — I'm one of them. Life goes on. So you have to help the artists create new stuff that they would never be able to do on their own."
Apple Music has focused heavily on offering exclusives, including videos and albums, though the latter are usually just temporary before they come to other platforms. It's not yet known if Apple will bring its slate of TV dramas to the service, or air them elsewhere.
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Wesley Hilliard
AppleInsider Staff
Andrew Orr
Amber Neely
William Gallagher
36 Comments
So, Apple wasn't even in the streaming music business a couple of years ago. Today, they already have 50% the amt of paid customers as the most popular streaming service in the world which has been out for MANY years longer. That's a massive win, and numbers will only increase from here. For anyone in the Apple ecosystem, Apple music delivers tremendous advantages in terms of integration throughout their devices.
having tried all the major services, Apple Music isn't necessarily the best, but if you're in the apple ecosystem, it's the most integrated, the most convenient, so I'm planning to return to Apple Music sometime this yr (been using Tidal and very happy with the high quality audio, but miss the integration with Siri and devices).
previously i wasn’t in the market for paid streaming music. but since AM integrates with my existing music and playlists so seamlessly, i signed up on a shared family plan. very convenient, keeping it. discontinued my iTunes Match service, keeping the higher quality track replacements.
This is the guy everyone was criticizing when hired by Apple. Do they not know how hard of a worker he is? Anyone who doesn’t should watch The Defiant Ones.
Jimmy isn’t satisfied because he sees Apple Music much bigger than it is now and he will take it there.
Dr. Dre is also a ridiculously hard worker. He created 3 of the most iconic record labels in a row. I just don’t know what the hell he’s doing at Apple outside of his radio show.
1) I guess I'm one of those now that I've finally signed up for my 3 free months.
2) I wonder if this will become an antitrust issue.