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Developers Union urges Apple to allow free app trials, make it easier to earn a living

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On Friday a fledgling group calling itself the Developers Union published an open letter to Apple, calling on the company to both expand free app trials and provide developers a livable revenue cut from the App Store.

The group is being led by four people: Jake Schumacher, the director of "App: The Human Story," developers Roger Odgen and Loren Morris, and most notably Brent Simmons, responsible for popular apps like NetNewsWire and MarsEdit. Though the Union doesn't yet have a strategy for voting, collective bargaining, or any dues, it's hoping to recruit 1,000 people this week and reach 20,000 by early June, when Apple's Worldwide Developers Conference kicks off.

Apple already permits free app trials, but only for subscription services like HBO Now. Enabling trials for all apps could help entice shoppers without making them pay for an unknown quantity.

"Apple owns the App Store. Apple shapes its economics," Simmons told AppleInsider. "Those economics could give indies a better chance at making great apps that last — and free trials would be a big step forward. Not the only step, but an important one."

On the revenue front, the Union said it wants to "advocate for a more reasonable revenue cut." Apple currently takes a 30 percent cut from most App Store transactions, the exception being subscriptions, in which case the cut can drop to 15 percent if a customer stays active long enough.

App Store economics are said to primarily favor games with repeatable in-app purchases. Apps with a one-time fee can fall by the wayside, especially since their creators may not have a dedicated team.

Apple will likely be resistant to any calls to share more App Store revenue, since that would eat into the company's skyrocketing services segment. At the same it could face pressure triggered by changes at the Microsoft Store, where later this year, 85 percent of non-gaming revenue will go to developers. For titles discovered through a third-party app or webpage, developers will get to keep 95 percent.

90 Comments

rob53 14 Years · 3351 comments

Apple hosts the servers and provides billing. It also checks apps to (hopefully) make sure they are abiding by the rules, which helps all users. Isn’t that worth 30%? If developers had to do all of this on their own (if App Store was open) I bet the vast majority would never even get more than a handful of downloads. 

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nunzy 7 Years · 662 comments

Who do they think they are? If Apple is so horrible, then they can simply go somewhere else. Who needs 'em?

2 Likes · 0 Dislikes
rogifan_new 10 Years · 4297 comments

rob53 said:
Apple hosts the servers and provides billing. It also checks apps to (hopefully) make sure they are abiding by the rules, which helps all users. Isn’t that worth 30%? If developers had to do all of this on their own (if App Store was open) I bet the vast majority would never even get more than a handful of downloads. 

Microsoft just changed their policies. Developers get 95% if user made purchase via deep link and 85% if Microsoft assisted in the sale in any way. Of course there’s a huge app gap between Windows 10 and iOS/Android and Microsoft is trying to entice developers with these changes.

https://www.zdnet.com/article/microsofts-windows-10-sweetener-new-deal-gives-devs-bigger-cut-of-app-store-sales/

I don’t see Apple changing their 30% cut or upping their free cloud storage from 5GB as these are the things driving “services” revenue increases. I think some of these game IAP are awful and not anything to brag about but so long as it increases Apple’s “services” revenues the company will continue to push them.

3 Likes · 0 Dislikes
asdasd 22 Years · 5682 comments

rob53 said:
Apple hosts the servers and provides billing. It also checks apps to (hopefully) make sure they are abiding by the rules, which helps all users. Isn’t that worth 30%? If developers had to do all of this on their own (if App Store was open) I bet the vast majority would never even get more than a handful of downloads. 

Prior to the Mac App Store there were, probably still are, other payment and download services. Not that’s it too onerous for large devs  to do this either. 

The mac Mac App Store might be good for discoverability if featured. 

asdasd 22 Years · 5682 comments

nunzy said:
Who do they think they are? If Apple is so horrible, then they can simply go somewhere else. Who needs 'em?

nunzy said:
Who do they think they are? If Apple is so horrible, then they can simply go somewhere else. Who needs 'em?

Me. I need apps that Apple don’t supply. Apple also needs developers to supply those apps. That’s why they have SDKs and court developers at the WWDC. 

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