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Podcast discusses Apple's money, where it comes from, where it goes and more

This week on the AppleInsider Podcast, William and Mike talk about Apple's earnings call and how the firm may or may not be the world's first trillion-dollar company. Mike also finds a way to manage our expectations about the forthcoming Mac Pro and then breaks William's heart over the future of keyboards.




AppleInsider editor Mike Wuerthele and writer William Gallagher discuss:


  • Apple never tells you anything it doesn't want to or have to —and this week's earnings call is the latter. Hidden in the mass of financial detail is the unmistakable fact that Apple is doing very nicely, thank you. Mike and William have followed the firm for long enough to know that it just keeps doing its own thing and ignores every attempt to analyse its plans. Then Mike and William analyse its plans.
  • This week was due to be all about Apple making money out of us but South Korea has decided to step in and say no. Its government has become the latest to question how much tax Apple is paying in the region and looks set to impose greater taxes on all technology companies. Renowned financial experts Mike and William do actually explain what's going to happen next but then there's the issue of whether or how much this is going to hurt Apple.
  • Back to money coming in: a new report says that Apple's HomePod is doing better than previous reports suggested. It's now said to have 6 percent of the US speaker market and Mike has worked out that this means it's already a billion dollar business for Apple. He's also worked out that you have to buy two of them, you can't just buy one, and he's got convincing arguments.
  • Looking ahead to the slew of products Apple is rumored to be bringing us before the end of the year, Mike then extrapolates further to where he sees the company going next. It's not a direction that makes William happy.


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